Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | MARKETING | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | NEŞE ACAR (neseacar@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | AYNUR KARAKOÇ, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Lecture aims at relating the manageraial concepts with basic concepts and recognizing the relationship between the business life and the concepts that are covered | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Defines the role and the importance of businesses in economic and social life |
PO-1 The students who have completed the program successfully:
Have an understanding of concepts, principles, theories and facts within the contexts of marketing. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-11 Have an understanding of concepts, principles, theories and facts within the contexts of business, economics, accounting, law and management. |
Examination |
| LO-2 | Explains the interaction between businesses and their environment; defines the terms system, subsystem, open vs.close system, analyses the business in terms of sytem approach |
PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-8 Have strong communicative skills and accommodate easily adapt to teamwork. PO-10 Have the ability to work under work load, stress and pressure. PO-12 Assist colleagues contribute to junior’s developments through continued education. PO-16 Assist colleagues by doing the tasks apart from their own in extraordinary situations. |
Examination |
| LO-3 | Recalls the terms like competition, enterpreneurship, size of businesses |
PO-1 The students who have completed the program successfully:
Have an understanding of concepts, principles, theories and facts within the contexts of marketing. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-4 Prepare reports regarding their tasks apart from their own in extraordinary. |
Examination |
| LO-4 | Lists different business types and compares them |
PO-1 The students who have completed the program successfully:
Have an understanding of concepts, principles, theories and facts within the contexts of marketing. PO-11 Have an understanding of concepts, principles, theories and facts within the contexts of business, economics, accounting, law and management. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| The concept of bacis business, the aims of businesses, classification of business, establishment of businesses, the costs and revenues of the company, the performance of the company, management function, supply and production function, marketing function, accounting – finance function, human resources function, public relations function, research and development functions | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Basic Concepts | Expression / Question-Answer |
| 2 | Basic Concepts | Expression / Question-Answer |
| 3 | The Aims of Businesses | Expression / Question-Answer |
| 4 | Business Environment | Expression / Question-Answer |
| 5 | Classification of Business | Expression / Question-Answer |
| 6 | Establishment of Businesses | Expression / Question-Answer |
| 7 | Management Function | Expression / Question-Answer |
| 8 | mid-term exam | |
| 9 | Supply and Production Function | Expression / Question-Answer |
| 10 | Marketing Function | Expression / Question-Answer |
| 11 | Public Relations Function | Expression / Question-Answer |
| 12 | Human Resources Function | Expression / Question-Answer |
| 13 | Accounting – Finance Function | Expression / Question-Answer |
| 14 | Research and Development Function | Expression / Question-Answer |
| 15 | Social Responsibility | Expression / Question-Answer |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Karaca, Şükran; Meftune Özbakır Umut (Editör) (2019); Genel İşletme, Ankara: Detay Yayıncılık | |
| 2 | Şimşek, Şerif M. ve Adnan Çelik (2015). Genel İşletme Konya: Eğitim-Akademi Yayınları | |
| Required Course instruments and materials | ||
| Book, Lecture notes | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 1 | 14 | 14 |
| b) Search in internet/Library | 1 | 14 | 14 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 4 | 8 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 2 | 5 | 10 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 90 | ||