| Code: TSY208 |
Course Title: TOURISM MARKETING |
Theoretical+Practice: 2+0 |
ECTS: 3 |
|
| Year/Semester of Study |
2 / Spring Semester |
| Level of Course |
Short Cycle Degree Programme |
| Type of Course |
Optional |
| Department |
TOURISM AND TRAVEL SERVICES |
| Pre-requisities and Co-requisites |
None |
| Mode of Delivery |
Face to Face |
| Teaching Period |
14 Weeks |
| Name of Lecturer |
FURKAN SOYSALDI (furkansoysaldi@nevsehir.edu.tr) |
| Name of Lecturer(s) |
|
| Language of Instruction |
Turkish |
| Work Placement(s) |
None |
| Objectives of the Course |
| To teach the basic terms in marketing and tourism marketing, to comprehend touristic consumer behaviour, to comprehend touristic consumer decisional process, market concept in tourism enterprises, attributes of tourism markets, to comprehend marketing strategies and market segmentation, to comprehend marketing mix in tourism enterprises. |
| Learning Outcomes |
PO |
MME |
| The students who succeeded in this course: |
|
|
| LO-1 |
They can describe the concepts of tourism and travel management. |
PO-1 The students who have completed the program successfully:
1. Describe basic concepts about Tourism and Travel Services Program.
|
Examination
|
| LO-2 |
They can describe basic concepts about marketing. |
PO-14 Participate in team work as a team member in sales marketing, congress and fair organizations.
|
Examination
|
| LO-3 |
They can say the properties of tourism marketing. |
PO-14 Participate in team work as a team member in sales marketing, congress and fair organizations.
|
Examination
|
| LO-4 |
They can describe marketing mix in tourism. |
PO-14 Participate in team work as a team member in sales marketing, congress and fair organizations.
|
Examination
|
PO: Programme Outcomes
MME:Method of measurement & Evaluation |
| Course Contents |
| This course involves the basic terms in marketing and tourism marketing, touristic consumer behaviour, touristic consumer decisional process, market concept in tourism enterprises, attributes of tourism markets, marketing strategies and market segmentation, marketing mix in tourism enterprises. |
| Weekly Course Content |
| Week |
Subject |
Learning Activities and Teaching Methods |
| 1 |
Basic conceptions about marketing. |
|
| 2 |
Market segmentation techniques. |
|
| 3 |
Market segmentation techniques. |
|
| 4 |
The properties of tourism marketing |
|
| 5 |
The properties of tourism marketing |
|
| 6 |
Marketing process in tourism. |
|
| 7 |
Marketing process in tourism. |
|
| 8 |
mid-term exam |
|
| 9 |
Touristic consumer behaviour concept. |
|
| 10 |
The factors affecting touristic consumer behaviour. |
|
| 11 |
The factors affecting touristic consumer behaviour. |
|
| 12 |
The factors affecting touristic consumer behaviour. |
|
| 13 |
Market segmentation techniques in tourism. |
|
| 14 |
Marketing mix in tourism. |
|
| 15 |
The stages of touristic purchasing decision process. |
|
| 16 |
final exam |
|
| Recommend Course Book / Supplementary Book/Reading |
| 1 |
RIZAOĞLU, Bahattin, (2004), Turizm Pazarlaması, Ankara: Detay Yayıncılık, EROL, Mikdat, (2003), Turizm Pazarlaması, Bursa: Ekin Kitbevi, KOZAK, Nazmi, (2006), Turizm Pazarlaması, Ankara: Detay Yayıncılık, |
| Required Course instruments and materials |
| Lecture notes and projection machine. |
