Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | MARKETING | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | NEŞE ACAR (neseacar@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The objective of this course is to understand the fundamentals of marketing and marketing process, the concept of the marketing mix, the environmental factors that affect the company's marketing program, the marketing information system and marketing research, types of marketing, market segmentation, positioning and selecting target markets and the role of ethics in marketing. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | can define the fundamental marketing concepts and principles |
PO-1 The students who have completed the program successfully:
Have an understanding of concepts, principles, theories and facts within the contexts of marketing. PO-5 Improve themselves gradually both professionally and personally, take responsibility for learning independently and demonstrate that. PO-7 Understand and apply national and international laws, regulations, and professional standards related to marketing. PO-15 With the theoretical and practical experience obtained they are able to analyze and provide solutions to the problems encountered of the sector. |
Examination Oral Examination Presentation |
| LO-2 | can explain relationships among marketing and macro-micro environmental factors. |
PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-5 Improve themselves gradually both professionally and personally, take responsibility for learning independently and demonstrate that. PO-7 Understand and apply national and international laws, regulations, and professional standards related to marketing. PO-14 Easily apply the theoretical and practical knowledge obtained from school. PO-15 With the theoretical and practical experience obtained they are able to analyze and provide solutions to the problems encountered of the sector. |
Examination Oral Examination |
| LO-3 | can explain market segmentation, positioning and selecting target markets. |
PO-7 Understand and apply national and international laws, regulations, and professional standards related to marketing. PO-14 Easily apply the theoretical and practical knowledge obtained from school. |
Examination Oral Examination |
| LO-4 | can explain the marketing mix strategies that are possible for marketing managers. |
PO-1 The students who have completed the program successfully:
Have an understanding of concepts, principles, theories and facts within the contexts of marketing. PO-7 Understand and apply national and international laws, regulations, and professional standards related to marketing. PO-15 With the theoretical and practical experience obtained they are able to analyze and provide solutions to the problems encountered of the sector. |
Examination Oral Examination |
| LO-5 | can recognize marketing information systems and marketing research applications |
PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-4 Prepare reports regarding their tasks apart from their own in extraordinary. PO-8 Have strong communicative skills and accommodate easily adapt to teamwork. PO-9 Communicate efficiently and positively with their juniors and seniors. PO-12 Assist colleagues contribute to junior’s developments through continued education. PO-13 Respect seniors and complete the assigned tasks fully; create their personal solutions in case of crisis. |
Examination Oral Examination Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Marketing concept, market and market environment, market segmentation, positioning and selecting target markets, marketing management, strategic marketing planning, consumer behaviors, marketing information system and marketing research, product and product management, price, distribution, promotion, electronic marketing, global marketing, services marketing, marketing ethics | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Marketing Concept | Lecture, Discussion, Question & Answer |
| 2 | Market and Market Environment | Lecture, Discussion, Question & Answer |
| 3 | Market Segmentation, Positioning and Selecting Target markets | Lecture, Discussion, Question & Answer |
| 4 | Marketing Management, Strategic Marketing Planning | Lecture, Discussion, Question & Answer |
| 5 | Consumer Behaviors | Lecture, Discussion, Question & Answer,Problem Solving, Case Study |
| 6 | Marketing Information System | Lecture, Discussion, Question & Answer |
| 7 | Marketing Research | Lecture, Discussion, Question & Answer |
| 8 | mid-term exam | |
| 9 | Product and Product Management | Lecture, Discussion, Question & Answer |
| 10 | Price | Lecture, Discussion, Question & Answer, Case Study |
| 11 | Distribution | Lecture, Discussion, Question & Answer, Group Work |
| 12 | Promotion | Lecture, Discussion, Question & Answer |
| 13 | Promotion | Lecture, Discussion, Question & Answer |
| 14 | Services Marketing | Lecture, Discussion, Question & Answer |
| 15 | Marketing Ethics | Lecture, Discussion, Question & Answer |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Nakip Mahir; İnci Varinli; Mustafa Gülmez (2012); Güncel Pazarlama Yönetimi, Detay Yayıncılık, Ankara | |
| 2 | Altunışık, Remzi, Şuayıp Özdemir, Ömer Torlak (2004); Modern Pazarlama, Değişim Yayınevi. | |
| 3 | Mucuk, İsmet (2010); Pazarlama İlkeleri, Türkmen Kitabevi. | |
| Required Course instruments and materials | ||
| Projection, textbook | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 4 | 14 | 56 |
| Outside Class | |||
| a) Reading | 3 | 14 | 42 |
| b) Search in internet/Library | 0 | ||
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 5 | 10 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 2 | 5 | 10 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 120 | ||