Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 4 / Fall Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | BUSINESS ADMINISTRATION | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | SUZAN ÇOBAN (suzan@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | SUZAN ÇOBAN, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Students understand basic concepts and subjects of marketing research. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can produce analytical solutions to the problems of marketing. |
PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. PO-17 Use modern methods and technologies of business administration including analytical thinking and information technology in the first instance. |
Examination |
| LO-2 | Can explain the process of marketing research |
PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. PO-12 become skilful at maths, econometrics and statistics, making more effective decisions with econometric and statistical analysis. Furthermore, they are capable of predicting the outcomes of these decisions and interpreting the cause and effect relation. PO-17 Use modern methods and technologies of business administration including analytical thinking and information technology in the first instance. |
Examination |
| LO-3 | Can explain methods of sampling |
PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. PO-17 Use modern methods and technologies of business administration including analytical thinking and information technology in the first instance. |
Examination |
| LO-4 | Can describe concepts related to research |
PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Definition and types of marketing research, marketing research process and errors, secondary and primary sources of marketing research, data collection tools, scaling and grading, the concepts of sampling and sampling process, sampling methods, choice of sample size , data preparation techniques, hypothesis testing and cross-tables, regression analysis, correlation analysis. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Definition and types of marketing research | Lecturing, question-answer |
| 2 | Marketing research process and errors | Lecturing, question-answer and discussion method |
| 3 | Secondary sources of marketing research | Lecturing, question-answer |
| 4 | Primary sources of marketing research | Lecturing, question-answer |
| 5 | Data collection tools: The process of survey and observation | Lecturing, question-answer |
| 6 | Scaling and grading | Lecturing, question-answer |
| 7 | The concepts of sampling and sampling process. | Lecturing, question-answer |
| 8 | mid-term exam | |
| 9 | Sampling methods | Lecturing, question-answer |
| 10 | Choice of sample size | Lecturing, question-answer |
| 11 | Data preparation techniques | Lecturing, question-answer |
| 12 | Hypothesis testing and cross-tables | Lecturing, question-answer |
| 13 | Regression analysis ve spss | Lecturing, question-answer, displaying on SPSS. |
| 14 | Correlation analysis and spss | Lecturing, question-answer, displaying on SPSS. |
| 15 | Factor analysis and spss and exam | Lecturing, question-answer, displaying on SPSS. |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Nakip, M., pazarlama araştırmaları: spss destekli, seçkin yay., ankara 2009. | |
| Required Course instruments and materials | ||
| SPSS software, computer, textbook | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | 15 | 1 | 20 |
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 40 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 4 | 13 | 52 |
| b) Search in internet/Library | 4 | 10 | 40 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 2 | 5 | 10 |
| Own study for mid-term exam | 5 | 7 | 35 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 5 | 5 | 25 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 206 | ||