Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 4 / Fall Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | BUSINESS ADMINISTRATION | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | SUZAN ÇOBAN (suzan@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | SUZAN ÇOBAN, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Students understand basic concepts and subjects of marketing research. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can produce analytical solutions to the problems of marketing. |
PO- |
Examination |
| LO-2 | Can explain the process of marketing research |
PO- |
Examination |
| LO-3 | Can explain methods of sampling |
PO- |
Examination |
| LO-4 | Can describe concepts related to research |
PO- |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Definition and types of marketing research, marketing research process and errors, secondary and primary sources of marketing research, data collection tools, scaling and grading, the concepts of sampling and sampling process, sampling methods, choice of sample size , data preparation techniques, hypothesis testing and cross-tables, regression analysis, correlation analysis. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Definition and types of marketing research | Lecturing, question-answer |
| 2 | Marketing research process and errors | Lecturing, question-answer and discussion method |
| 3 | Secondary sources of marketing research | Lecturing, question-answer |
| 4 | Primary sources of marketing research | Lecturing, question-answer |
| 5 | Data collection tools: The process of survey and observation | Lecturing, question-answer |
| 6 | Scaling and grading | Lecturing, question-answer |
| 7 | The concepts of sampling and sampling process. | Lecturing, question-answer |
| 8 | mid-term exam | |
| 9 | Sampling methods | Lecturing, question-answer |
| 10 | Choice of sample size | Lecturing, question-answer |
| 11 | Data preparation techniques | Lecturing, question-answer |
| 12 | Hypothesis testing and cross-tables | Lecturing, question-answer |
| 13 | Regression analysis ve spss | Lecturing, question-answer, displaying on SPSS. |
| 14 | Correlation analysis and spss | Lecturing, question-answer, displaying on SPSS. |
| 15 | Factor analysis and spss and exam | Lecturing, question-answer, displaying on SPSS. |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Nakip, M., pazarlama araştırmaları: spss destekli, seçkin yay., ankara 2009. | |
| 2 | Gegez E. (2023). Pazarlama Araştırmaları, İstanbul: Seçkin Yayıncılık | |
| Required Course instruments and materials | ||
| SPSS software, computer, textbook | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | 15 | 1 | 20 |
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 40 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 4 | 13 | 52 |
| b) Search in internet/Library | 4 | 10 | 40 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 2 | 5 | 10 |
| Own study for mid-term exam | 5 | 7 | 35 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 5 | 5 | 25 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 206 | ||