Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Fall Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | GRAPHIC DESIGN | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | BETÜL MÜEZZİNOĞLU (betulmuezzinoglu@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | BETÜL MÜEZZİNOĞLU, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| To increase the original ideas in the field by designing a corporate identity and to comprehend the solution methods of the problems that may be encountered during the project implementation process. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Understands the history and types of corporate identity design. |
PO-35 Define the basic concepts of graphic design. PO-36 Know the techniques of graphic instruction. |
Examination Term Paper |
| LO-2 | Knows the role of visual identity in creating corporate image. |
PO-35 Define the basic concepts of graphic design. PO-36 Know the techniques of graphic instruction. |
Examination Term Paper |
| LO-3 | Knows the issues to be considered in corporate identity design. |
PO-35 Define the basic concepts of graphic design. PO-36 Know the techniques of graphic instruction. |
Examination Term Paper |
| LO-4 | Knows the Basic Elements of Corporate Identity. |
PO-35 Define the basic concepts of graphic design. PO-36 Know the techniques of graphic instruction. |
Examination Term Paper |
| LO-5 | Knows the definition, purpose and rules of emblem, logo and logotype design. |
PO-35 Define the basic concepts of graphic design. PO-36 Know the techniques of graphic instruction. |
Examination Term Paper |
| LO-6 | Knows the definition and purpose of business card design and the elements that should be included in business card design. |
PO-35 Define the basic concepts of graphic design. PO-36 Know the techniques of graphic instruction. |
Examination Term Paper |
| LO-7 | Knows the definition and purpose of letterhead and envelope design and the elements that should be included in the design. |
PO-35 Define the basic concepts of graphic design. PO-36 Know the techniques of graphic instruction. |
Examination Term Paper |
| LO-8 | Knows definition and purpose of cd and cd envelope design and the elements that should be included in the design. |
PO-35 Define the basic concepts of graphic design. PO-36 Know the techniques of graphic instruction. |
Examination Term Paper |
| LO-9 | Knows the components of corporate identity design and other corporate identity elements, and the elements used in-house and outside of the institution. |
PO-35 Define the basic concepts of graphic design. PO-36 Know the techniques of graphic instruction. |
Examination Term Paper |
| LO-10 | Knows other elements of corporate identity design and promotional product designs. |
PO-35 Define the basic concepts of graphic design. PO-36 Know the techniques of graphic instruction. |
Examination Term Paper |
| LO-11 | Knows the corporate identity design handbook and its presentation to the customer. |
PO-35 Define the basic concepts of graphic design. PO-36 Know the techniques of graphic instruction. |
Examination Term Paper |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Corporate Identity Design, Emblem / Logo, Business Card, Letterhead, Envelope, Cd and Cd Envelope, Promotional Product, Corporate Identity Design Handbook and Corporate Identity Presentation.Using the visual culture in graphic design. Relation between Culture and design. The importance of visual culture in graphic design. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Lecture, Question and Answer, Practical Performance, Practice | Lecture, Question and Answer, Practical Performance, Practice |
| 2 | Lecture, Question and Answer, Practical Performance, Practice | Lecture, Question and Answer, Practical Performance, Practice |
| 3 | Lecture, Question and Answer, Practical Performance, Practice | Lecture, Question and Answer, Practical Performance, Practice |
| 4 | Lecture, Question and Answer, Practical Performance, Practice | Lecture, Question and Answer, Practice |
| 5 | Definition and purpose of emblem, logo and logotype design | Lecture, Question and Answer, Practical Performance, Practice |
| 6 | Points to be considered in emblem, logo and logotype design | Lecture, Question and Answer, Practical Performance, Practice |
| 7 | Required features in emblem, logo and logotype design | Lecture, Question and Answer, Practical Performance, Practice |
| 8 | mid-term exam | |
| 9 | Definition, purpose and essential elements of business card design | Lecture, Question and Answer, Practical Performance, Practice |
| 10 | Definition, purpose and elements of letterhead and envelope design | Lecture, Question and Answer, Practice |
| 11 | Definition of cd and cd envelope design, purpose and elements to be included in design | Lecture, Question and Answer, Practical Performance, Practice |
| 12 | Corporate identity design components and other corporate identity items, items used internally and externally. Lecture, Question and Answer, Practice | Lecture, Question and Answer, Practice |
| 13 | Other items in corporate identity design and promotional product designs | Lecture, Question and Answer, Practical Performance, Practice |
| 14 | Other items in corporate identity design and promotional product designs | LLecture, Question and Answer, Practical Performance, Practice |
| 15 | Corporate identity design handbook and presentation to the customer | Lecture, Question and Answer, Practice |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Becer, Emre. “İletişim ve Grafik Tasarım”. Dost Kitabevi. Ankara, 2008, | |
| 2 | Teker, Ulufer. “Grafik Tasarım ve Reklam”. Yorum Sanat Yayınevi. İstanbul, 2009. | |
| 3 | Uçar, Tevfik Fikret. “Görsel İletişimde Grafik Tasarım”. İnkılap Kitabevi, İstanbul, 2004. | |
| Required Course instruments and materials | ||
| Easel, painting pads, drawing block, natural and artificial objects, pencil drawing, live model, a large workshop environment with natural light. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | |||
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | 8 | 1 | 40 |
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 1 | 4 | 4 |
| b) Search in internet/Library | 1 | 3 | 3 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 3 | 8 | 24 |
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 0 | ||
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 5 | 15 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 90 | ||