Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 3 / Spring Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | TOURISM GUIDING | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | KORAY ÇAMLICA (koraycamlica@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| This course applies the concepts, principles and practices of marketing to tourism businesses at the firm level. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Shoud be able to explain theories, concepts, principles and practices of tourism marketing |
PO-1 At the end of the programme the students should be able to: Have an understanding of the structure of the tourism industry, how it functions, and its significance for the development of the country.
PO-10 Understand and apply management theories and practices in order to effectively run a travel business. |
Examination |
| LO-2 | Shoud be able to explain marketing environment analysis, target marketing, products, pricing, distribution and promotion in tourism |
PO-1 At the end of the programme the students should be able to: Have an understanding of the structure of the tourism industry, how it functions, and its significance for the development of the country.
PO-10 Understand and apply management theories and practices in order to effectively run a travel business. |
Examination |
| LO-3 | Shoud be able to explain destination marketing strategies |
PO-1 At the end of the programme the students should be able to: Have an understanding of the structure of the tourism industry, how it functions, and its significance for the development of the country.
PO-10 Understand and apply management theories and practices in order to effectively run a travel business. |
Examination |
| LO-4 | Shoud be able to interprete and explain organization and control of tourism marketing activities. |
PO-1 At the end of the programme the students should be able to: Have an understanding of the structure of the tourism industry, how it functions, and its significance for the development of the country.
PO-10 Understand and apply management theories and practices in order to effectively run a travel business. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Basic concepts in tourism marketing, analysis of marketing environment in tourism, consumer behavior and target marketing in tourism, tourism products, pricing in tourism , tourism distribution, promotion in tourism, implementaion of marketing activities, evaluating marketing activities, destination marketing. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Marketing Concept and Marketing Management Process | Lecturing, Question- Answer, Discussion |
| 2 | Marketing Management Process: Analysis of Market Opportunities-Target Market Selection | Lecturing, Question- Answer, Discussion |
| 3 | Marketing Management Process: Developing the Marketing Mix | Lecturing, Question- Answer, Discussion |
| 4 | Marketing Management Process: Developing the Marketing Mix-Management of Marketing Efforts | Lecturing, Question- Answer, Discussion |
| 5 | Definition and Characteristics of Tourism Marketing | Lecturing, Question- Answer, Discussion |
| 6 | Marketing Management Process in Tourism Businesses: Analysis of Market Opportunities-Selection of Target Market | Lecturing, Question- Answer, Discussion |
| 7 | Selection of Target Market: Market segmentation | Lecturing, Question- Answer, Discussion |
| 8 | mid-term exam | |
| 9 | Market Segmentation Variables | Lecturing, Question- Answer, Discussion |
| 10 | Market Segmentation Variables-Determining the Target Market-Positioning | Lecturing, Question- Answer, Discussion |
| 11 | Marketing Management Process in Tourism Businesses: Developing the Marketing Mix-Touristic Product | Lecturing, Question- Answer, Discussion |
| 12 | Developing the Marketing Mix: Pricing | Lecturing, Question- Answer, Discussion |
| 13 | Developing the Marketing Mix: Place | Lecturing, Question- Answer, Discussion |
| 14 | Developing the Marketing Mix: Promotion | Lecturing, Question- Answer, Discussion |
| 15 | Developing the Marketing Mix: People-Physical Evidence-Process | Lecturing, Question- Answer, Discussion |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Uygur, S. M. (2007). Turizm Pazarlaması. Nobel Yayın Dağıtım. | |
| 2 | Kozak,N. (2006). Turizm Pazarlaması. Ankara: Detay Yayıncılık. | |
| 3 | Philip, K., Bowen, J. ve Makens, J. (2010). Marketing for Hospitality and Tourism. | |
| 4 | Rızaoğlu, B. (2004). Turizm Pazarlaması. Ankara: Detay Yayıncılık. | |
| 5 | Middleton, V. T. C. (2010). Marketing in Travel and Tourism, Oxford: Heineman. | |
| 6 | Morrison M. A. (2010). Hospitality and Travel Marketing, Albany: Delmar Publishers | |
| Required Course instruments and materials | ||
| Computer Projection | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 2 | 7 | 14 |
| b) Search in internet/Library | 2 | 7 | 14 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 3 | 6 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 4 | 3 | 12 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 90 | ||