Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 3 / Fall Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | TOURISM MANAGEMENT | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | EBRU GÜNEREN (ebruguneren@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| This course applies the concepts, principles and practices of marketing to tourism businesses at the firm level. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can grasp theories, concepts, principles and practices of tourism marketing |
PO-1 Have an understanding of structure of tourism industry and how it functions and its significance for development of the country. PO-2 Have a comprehensive and systematic understanding of concepts, principles, theories and facts related to tourism management and similar disciplines. PO-11 Understand and apply management theories and practices in order to effectively run a hospitality and tourism operation. PO-20 Understand the service delivery process in tourism enterprises and apply that in a way to ensure guest satisfaction. |
Examination |
| LO-2 | Can analyze marketing environment of tourism businesses. |
PO-1 Have an understanding of structure of tourism industry and how it functions and its significance for development of the country. PO-2 Have a comprehensive and systematic understanding of concepts, principles, theories and facts related to tourism management and similar disciplines. PO-11 Understand and apply management theories and practices in order to effectively run a hospitality and tourism operation. PO-20 Understand the service delivery process in tourism enterprises and apply that in a way to ensure guest satisfaction. |
Examination |
| LO-3 | Can explain the concepts of market segmentation, target marketing and positioning in tourism. |
PO-1 Have an understanding of structure of tourism industry and how it functions and its significance for development of the country. PO-2 Have a comprehensive and systematic understanding of concepts, principles, theories and facts related to tourism management and similar disciplines. PO-11 Understand and apply management theories and practices in order to effectively run a hospitality and tourism operation. PO-20 Understand the service delivery process in tourism enterprises and apply that in a way to ensure guest satisfaction. |
Examination |
| LO-4 | Can develop a marketing mix for a tourism business. |
PO-1 Have an understanding of structure of tourism industry and how it functions and its significance for development of the country. PO-2 Have a comprehensive and systematic understanding of concepts, principles, theories and facts related to tourism management and similar disciplines. PO-6 Describe, synthesize, interpret, analyze and evaluate information and data relevant to a professional context. PO-11 Understand and apply management theories and practices in order to effectively run a hospitality and tourism operation. |
Examination |
| LO-5 | Can plan, organize, implement and evaluate marketing activities in tourism |
PO-1 Have an understanding of structure of tourism industry and how it functions and its significance for development of the country. PO-2 Have a comprehensive and systematic understanding of concepts, principles, theories and facts related to tourism management and similar disciplines. PO-6 Describe, synthesize, interpret, analyze and evaluate information and data relevant to a professional context. PO-11 Understand and apply management theories and practices in order to effectively run a hospitality and tourism operation. PO-20 Understand the service delivery process in tourism enterprises and apply that in a way to ensure guest satisfaction. |
Examination |
| LO-6 | Can analyze tourist behavior |
PO-1 Have an understanding of structure of tourism industry and how it functions and its significance for development of the country. PO-2 Have a comprehensive and systematic understanding of concepts, principles, theories and facts related to tourism management and similar disciplines. PO-7 Apply knowledge to the solution of familiar and unfamiliar problems. PO-11 Understand and apply management theories and practices in order to effectively run a hospitality and tourism operation. PO-20 Understand the service delivery process in tourism enterprises and apply that in a way to ensure guest satisfaction. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Basic concepts in tourism marketing, analysis of marketing environment in tourism, consumer behavior and target marketing in tourism, tourism products, pricing in tourism , tourism distribution, promotion in tourism, implementaion of marketing activities, evaluating marketing activities, destination marketing. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Basic concepts in tourism marketing, | Lecturing, Question- Answer, Discussion |
| 2 | Service Marketing | Lecturing, Question- Answer, Discussion |
| 3 | Analysis of marketing environment in tourism, | Lecturing, Question- Answer, Discussion |
| 4 | Consumer Behavior in Tourism | Lecturing, Question- Answer, Discussion |
| 5 | Consumer Behavior in Tourism | Lecturing, Question- Answer, Discussion |
| 6 | Target marketing in tourism(market segmentation, target marketing, positining) | Lecturing, Question- Answer, Discussion |
| 7 | Target marketing in tourism(market segmentation, target marketing, positining) | Lecturing, Question- Answer, Discussion |
| 8 | mid-term exam | |
| 9 | Tourism products | Lecturing, Question- Answer, Discussion |
| 10 | Pricing in tourism | Lecturing, Question- Answer, Discussion |
| 11 | Tourism distribution | Lecturing, Question- Answer, Discussion |
| 12 | Promotion in tourism | Lecturing, Question- Answer, Discussion |
| 13 | Implementation of marketing activities | Lecturing, Question- Answer, Discussion |
| 14 | Evaluating marketing activities | Lecturing, Question- Answer, Discussion |
| 15 | Destination marketing | Lecturing, Question- Answer, Discussion |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Uygur, S. M. (2007). Turizm Pazarlaması. Nobel Yayın Dağıtım. | |
| 2 | Kozak,N. (2006). Turizm Pazarlaması. Ankara: Detay Yayıncılık. | |
| 3 | Philip, K., Bowen, J. ve Makens, J. (2010). Marketing for Hospitality and Tourism. | |
| 4 | Rızaoğlu, B. (2004). Turizm Pazarlaması. Ankara: Detay Yayıncılık. | |
| 5 | Middleton, V. T. C. (2010). Marketing in Travel and Tourism, Oxford: Heineman. | |
| 6 | Morrison M. A. (2010). Hospitality and Travel Marketing, Albany: Delmar Publishers | |
| Required Course instruments and materials | ||
| Computer Projection | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 1 | 10 | 10 |
| b) Search in internet/Library | 1 | 10 | 10 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 6 | 12 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 2 | 7 | 14 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 90 | ||