Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Fall Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | MARKETING | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | NEŞE ACAR (neseacar@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to understand international marketing, marketing environment, marketing research, market segmentation, marketing mix, culture and import-export. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | can define international marketing and related concepts. |
PO-1 The students who have completed the program successfully:
Have an understanding of concepts, principles, theories and facts within the contexts of marketing. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. |
Oral Examination |
| LO-2 | can explain relationships among international marketing and environmental factors. |
PO-1 The students who have completed the program successfully:
Have an understanding of concepts, principles, theories and facts within the contexts of marketing. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-7 Understand and apply national and international laws, regulations, and professional standards related to marketing. PO-8 Have strong communicative skills and accommodate easily adapt to teamwork. PO-14 Easily apply the theoretical and practical knowledge obtained from school. PO-17 Demonstrate effective use of both basic and professional information and communication technologies and software. PO-19 Understand both professional and social ethical values, evaluate them critically, and behave in an appropriate manner. |
Oral Examination Presentation |
| LO-3 | can explain market segmentation, positioning and selecting target markets |
PO-1 The students who have completed the program successfully:
Have an understanding of concepts, principles, theories and facts within the contexts of marketing. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-7 Understand and apply national and international laws, regulations, and professional standards related to marketing. PO-14 Easily apply the theoretical and practical knowledge obtained from school. PO-15 With the theoretical and practical experience obtained they are able to analyze and provide solutions to the problems encountered of the sector. PO-19 Understand both professional and social ethical values, evaluate them critically, and behave in an appropriate manner. |
Oral Examination |
| LO-4 | can explain the marketing mix strategies that are possible for marketing managers |
PO-1 The students who have completed the program successfully:
Have an understanding of concepts, principles, theories and facts within the contexts of marketing. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-7 Understand and apply national and international laws, regulations, and professional standards related to marketing. PO-14 Easily apply the theoretical and practical knowledge obtained from school. PO-15 With the theoretical and practical experience obtained they are able to analyze and provide solutions to the problems encountered of the sector. PO-19 Understand both professional and social ethical values, evaluate them critically, and behave in an appropriate manner. |
Oral Examination |
| LO-5 | can recognize marketing information systems and marketing research applications |
PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-4 Prepare reports regarding their tasks apart from their own in extraordinary. PO-7 Understand and apply national and international laws, regulations, and professional standards related to marketing. PO-14 Easily apply the theoretical and practical knowledge obtained from school. PO-15 With the theoretical and practical experience obtained they are able to analyze and provide solutions to the problems encountered of the sector. PO-17 Demonstrate effective use of both basic and professional information and communication technologies and software. PO-19 Understand both professional and social ethical values, evaluate them critically, and behave in an appropriate manner. |
Oral Examination Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| International marketing concept, supporting organizations, environmental of international marketing and strategic planning, international marketing research, market segmentation, selecting target market and strategies, product decisions, brand, packaging and quality strategies, price decisions, form of payment, distrubition, promotion, import-export, case study | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | International marketing concept | Lecture, Discussion, Question & Answer |
| 2 | Supporting organizations | Lecture, Discussion, Question & Answer |
| 3 | Environmental of international marketing and strategic planning | Lecture, Discussion, Question & Answer |
| 4 | International marketing research | Lecture, Discussion, Question & Answer |
| 5 | Market segmentation | Lecture, Discussion, Question & Answer |
| 6 | Selecting target market and strategies. | Lecture, Discussion, Question & Answer |
| 7 | Product decisions | Lecture, Discussion, Question & Answer |
| 8 | mid-term exam | |
| 9 | Brand, packaging and quality strategies | Lecture, Discussion, Question & Answer |
| 10 | Price decisions | Lecture, Discussion, Question & Answer |
| 11 | Form of payment | Lecture, Discussion, Question & Answer |
| 12 | Distrubition | Lecture, Discussion, Question & Answer |
| 13 | Promotion | Lecture, Discussion, Question & Answer |
| 14 | Import-export | Lecture, Discussion, Question & Answer |
| 15 | Case study | Case study, Discussion, Question & Answer |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Ecer, Ferhat; Murat Canıtez; Uluslararası Pazarlama, Gazi Kitabevi, Ankara | |
| 2 | Akat, Ömer; Uluslararası Pazarlama, Ekin Yayınevi, 2009, Bursa | |
| Required Course instruments and materials | ||
| Projection, textbook | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 2 | 2 | 4 |
| b) Search in internet/Library | 3 | 4 | 12 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 2 | 5 | 10 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 5 | 10 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 2 | 5 | 10 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 90 | ||