Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

VOCATIONAL SCHOOL OF NEVŞEHİR / PAY203 - MARKETING

Code: PAY203 Course Title: MARKETING RESEARCH Theoretical+Practice: 2+1 ECTS: 3
Year/Semester of Study 2 / Fall Semester
Level of Course Short Cycle Degree Programme
Type of Course Compulsory
Department MARKETING
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer NEŞE ACAR (neseacar@nevsehir.edu.tr)
Name of Lecturer(s)
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
The objective of this course is to learn definition and types of marketing research, marketing research process and errors, secondary and primary sources, the concepts of sampling, process and methods, data collection tools, The collection and classification and analysis of data, marketing research applications

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 They can produce analytical solutions to the problems of marketing. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally.
PO-15 With the theoretical and practical experience obtained they are able to analyze and provide solutions to the problems encountered of the sector.
Examination
LO-2 Explains the process of marketing research PO-4 Prepare reports regarding their tasks apart from their own in extraordinary.
PO-15 With the theoretical and practical experience obtained they are able to analyze and provide solutions to the problems encountered of the sector.
Examination
Presentation
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
Definition and types of marketing research, marketing research process and errors, secondary and primary sources, the concepts of sampling, process and methods, data collection tools, The collection and classification and analysis of data, marketing research applications.
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Definition and types of marketing research Oral and visual presentation, discussion, homework
2 Marketing research process and errors Oral and visual presentation, discussion, homework
3 Secondary sources Oral and visual presentation, discussion, homework
4 Primary sources Oral and visual presentation, discussion, homework
5 The concepts of sampling and sampling process. Oral and visual presentation, discussion, homework
6 Sampling methods Oral and visual presentation, discussion, homework
7 Data collection tools: Questionnaire Oral and visual presentation, discussion, homework
8 mid-term exam
9 Observation Oral and visual presentation, discussion, homework
10 Projection Method Oral and visual presentation, discussion, homework
11 Projection Method Oral and visual presentation, discussion, homework
12 The collection and classification of data Oral and visual presentation, discussion, homework
13 Data Analysis Oral and visual presentation, discussion, homework
14 Marketing Research Applications Oral and visual presentation, discussion, homework
15 Marketing Research Applications Oral and visual presentation, discussion, homework
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 Nakip, Mahir. (2004). Pazarlama Araştırmalarına Giriş, Ankara: Seçkin Yayıncılık.
2 Tokol, Tuncer (2010); Pazarlama Araştırması, Dora Yayın Dağıtım, Bursa.
Required Course instruments and materials
Books, PC, Delineascope.

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 1 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 3 14 42
Outside Class
       a) Reading 0
       b) Search in internet/Library 1 14 14
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 1 14 14
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 2 4 8
mid-term exam 1 1 1
Own study for final exam 2 5 10
final exam 1 1 1
0
0
Total work load; 90