Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Fall Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | MARKETING | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | RUHİ ERDEM ÇELEBİ (recelebi@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | ERKAN YÜCE, | ||||
| Language of Instruction | English | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to help students learn and use common and daily English phrases and vocabulary used in marketing sector, ask and answer questions, comprehend written and spoken English, pronounce the words correctly with right stress and intonation, write e-mail/letter/fax, and fill out forms in English. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | LO - 1 : can use common and daily English phrases and vocabulary used in marketing sector. |
PO-1 The students who have completed the program successfully:
Have an understanding of concepts, principles, theories and facts within the contexts of marketing. PO-14 Easily apply the theoretical and practical knowledge obtained from school. |
Oral Examination |
| LO-2 | LO - 2 : can understand daily language. |
PO-15 With the theoretical and practical experience obtained they are able to analyze and provide solutions to the problems encountered of the sector. PO-18 Demonstrate reading, listening, speaking and writing skills in English at least at the level of A2 of European Language Portfolio. |
Examination Oral Examination Quiz |
| LO-3 | LO - 3 : can write e-mail/letter/fax, and fill out forms in English. |
PO-4 Prepare reports regarding their tasks apart from their own in extraordinary. PO-15 With the theoretical and practical experience obtained they are able to analyze and provide solutions to the problems encountered of the sector. |
Examination Oral Examination Quiz |
| LO-4 | LO - 4 : can make phone calls in English. |
PO-8 Have strong communicative skills and accommodate easily adapt to teamwork. PO-9 Communicate efficiently and positively with their juniors and seniors. |
Oral Examination Quiz |
| LO-5 | LO -5 : Can pronounce the words correctly with right stress and intonation, |
PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. |
Examination Oral Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Marketing terms, Ways of working, Parts of a Company, Telephone Language, Writing a CV, Writing an e-mail/Business Letter/Fax, Taking part in a meeting, Advertising and promotion, Preparing a presentation, Global Brands, Writing Application, Team Working, Negotiating. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Vocational terms and concepts | Presentation |
| 2 | Vocational terms and concepts | Presentation |
| 3 | Vocational terms and concepts | Presentation |
| 4 | Vocational terms and concepts | Presentation |
| 5 | Vocational terms and concepts | Presentation |
| 6 | Vocational terms and concepts | Presentation |
| 7 | Vocational terms and concepts | Presentation |
| 8 | mid-term exam | |
| 9 | Vocational terms and concepts | Presentation |
| 10 | Vocational terms and concepts | Presentation |
| 11 | Vocational terms and concepts | Presentation |
| 12 | Vocational terms and concepts | Presentation |
| 13 | Vocational terms and concepts | Presentation |
| 14 | Vocational terms and concepts | Presentation |
| 15 | Vocational terms and concepts | Presentation |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Cotton, D., Falvey, D., & Kent, S. (XXXX). Market Leader:Business English Coursebook (3 Ed). Pearson | |
| Required Course instruments and materials | ||
| Coursebook, Computer | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 0 | ||
| b) Search in internet/Library | 0 | ||
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 4 | 3 | 12 |
| mid-term exam | 3 | 1 | 3 |
| Own study for final exam | 4 | 3 | 12 |
| final exam | 5 | 1 | 5 |
| 0 | |||
| 0 | |||
| Total work load; | 60 | ||