Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Fall Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | MARKETING | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | AYNUR KARAKOÇ (a.karakoc@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | AYNUR KARAKOÇ, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The objective of this course is to learn e-marketing concept, e-marketing types, marketing mix, merketing research, shopping and advertising. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | can organization e-commerce activities. |
PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-7 Understand and apply national and international laws, regulations, and professional standards related to marketing. PO-17 Demonstrate effective use of both basic and professional information and communication technologies and software. |
Oral Examination Presentation |
| LO-2 | can apply e-commerce activities. |
PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-7 Understand and apply national and international laws, regulations, and professional standards related to marketing. PO-8 Have strong communicative skills and accommodate easily adapt to teamwork. PO-17 Demonstrate effective use of both basic and professional information and communication technologies and software. |
Presentation Term Paper |
| LO-3 | can apply marketing research. |
PO-1 The students who have completed the program successfully:
Have an understanding of concepts, principles, theories and facts within the contexts of marketing. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-4 Prepare reports regarding their tasks apart from their own in extraordinary. PO-17 Demonstrate effective use of both basic and professional information and communication technologies and software. |
Presentation |
| LO-4 | can define marketing mix. |
PO-1 The students who have completed the program successfully:
Have an understanding of concepts, principles, theories and facts within the contexts of marketing. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-7 Understand and apply national and international laws, regulations, and professional standards related to marketing. PO-11 Have an understanding of concepts, principles, theories and facts within the contexts of business, economics, accounting, law and management. PO-14 Easily apply the theoretical and practical knowledge obtained from school. |
Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| E-marketing, e- marketing types, consumer characteristics, marketing mix, marketing research, promotion | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Globalization and the New Economy | Lecture, Discussion, Question & Answer,Project Presentation |
| 2 | The concept of e-commerce, parties, scope, types | Lecture, Discussion, Question & Answer |
| 3 | Electronic Commerce Tool | Lecture, Discussion, Question & Answer |
| 4 | payment tools of E-commerce | Lecture, Discussion, Question & Answer |
| 5 | advantages and disadvantages of E-commerce | Lecture, Discussion, Question & Answer |
| 6 | business models | Lecture, Discussion, Question & Answer |
| 7 | Internet technology and e-commerce | Lecture, Discussion, Question & Answer |
| 8 | mid-term exam | |
| 9 | Marketing on the Internet | Lecture, Discussion, Question & Answer |
| 10 | readings - website surveys | Lecture, Discussion, Question & Answer |
| 11 | readings - website surveys | Lecture, Discussion, Question & Answer, practice |
| 12 | readings - website surveys | Lecture, Discussion, Question & Answer, practice |
| 13 | readings - website surveys | Lecture, Discussion, Question & Answer |
| 14 | readings - website surveys | Lecture, Discussion, Question & Answer, case assesment |
| 15 | readings - website surveys | Lecture, Discussion, Question & Answer, case assesment |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Kırçova, İbrahim. (2005). İnternette pazarlama. İstanbul: Beta basım Yayın. | |
| Required Course instruments and materials | ||
| Computer, projection | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 1 | 5 | 5 |
| b) Search in internet/Library | 3 | 5 | 15 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 2 | 5 | 10 |
| e) Term paper/Project | 2 | 5 | 10 |
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 5 | 10 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 2 | 5 | 10 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 90 | ||