Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

VOCATIONAL SCHOOL OF NEVŞEHİR / PAY202 - MARKETING

Code: PAY202 Course Title: CONSUMER BEHAVIOR Theoretical+Practice: 2+1 ECTS: 3
Year/Semester of Study 2 / Spring Semester
Level of Course Short Cycle Degree Programme
Type of Course Compulsory
Department MARKETING
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer NEŞE ACAR (neseacar@nevsehir.edu.tr)
Name of Lecturer(s)
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
To gain knowledge and skills on issues related to consumer behaviors, how we behave as consumers in different environments and how we demonstrate our commitment to the purchase decision.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 Can explain concept of consumer behavior. PO-1 The students who have completed the program successfully: Have an understanding of concepts, principles, theories and facts within the contexts of marketing.
Examination
LO-2 Can explain the factors affecting consumer behavior. PO-1 The students who have completed the program successfully: Have an understanding of concepts, principles, theories and facts within the contexts of marketing.
Presentation
LO-3 Can say properties of consumer behavior. PO-1 The students who have completed the program successfully: Have an understanding of concepts, principles, theories and facts within the contexts of marketing.
PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally.
 		Examination
LO-4 They can explain the buying decision process of consumers. PO-1 The students who have completed the program successfully: Have an understanding of concepts, principles, theories and facts within the contexts of marketing.
PO-11 Have an understanding of concepts, principles, theories and facts within the contexts of business, economics, accounting, law and management.
 		Examination
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
This course involves, the concept of consumer behavior and properties, the importance of consumer behavior in marketing, general model of consumer behavior, factors affecting consumer behavior and buying decision process of consumers.
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 The concept of consumer behavior and properties. Lecturing,question-answer.
2 The importance of consumer behavior in marketing. Lecturing,discussion.
3 General model of consumer behavior. Lecturing,question-answer.
4 Psychological factors affecting consumer behavior. Lecturing,discussion.
5 Psychological factors affecting consumer behavior. Lecturing,discussion.
6 Psychological factors affecting consumer behavior. Lecturing,discussion.
7 Demographic factors affecting consumer behavior. Lecturing,discussion.
8 mid-term exam
9 Socio-cultural factors affecting consumer behavior. Lecturing,discussion.
10 Socio-cultural factors affecting consumer behavior. Lecturing,discussion.
11 Buying decision process of consumers. Lecturing,question-answer.
12 Buying decision process of consumers. Lecturing,question-answer.
13 Student presentations. Presentation.
14 Student presentations. Presentation.
15 Student presentations. Presentation.
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 ODABAŞI, Yavuz ve Gülfidan Barış, (2003), Tüketici Davranışı, İstanbul: MediaCat Yayınları, İkinci Basım.
2 DURMAZ, Yakup, (2008), Tüketici Davranışı, Ankara: Detay Yayıncılık.
3 Odabaşı, Yavuz, (2001), Tüketim Kültürü İstanbul: Sistem Yayıncılık.
4 Öğretim elemanı ders notu,Aynur Karakoç
Required Course instruments and materials
Lecture notes and projection machine.

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 1 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 3 14 42
Outside Class
       a) Reading 1 13 13
       b) Search in internet/Library 3 4 12
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 3 3 9
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 3 2 6
mid-term exam 1 1 1
Own study for final exam 3 2 6
final exam 1 1 1
0
0
Total work load; 90