Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

VOCATIONAL SCHOOL OF NEVŞEHİR / PAY206 - MARKETING

Code: PAY206 Course Title: RESEARCH METHODS AND TECHNIQUES Theoretical+Practice: 1+1 ECTS: 2
Year/Semester of Study 2 / Spring Semester
Level of Course Short Cycle Degree Programme
Type of Course Compulsory
Department MARKETING
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer NEŞE ACAR (neseacar@nevsehir.edu.tr)
Name of Lecturer(s)
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
To help students do research about the current issues and problems about marketing and prepare a seminar.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 They can do research about the current issues about marketing. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally.
 		Presentation
LO-2 They can prepare and present presentations on current issues and problems of marketing. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills.
 		Presentation
LO-3 They can propose solutions about problems of marketing. PO-15 With the theoretical and practical experience obtained they are able to analyze and provide solutions to the problems encountered of the sector.
Presentation
LO-4 Can approach the critical aspects of professional issues. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally.
PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills.
 		Presentation
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
Research methods, the research process, choice of subject matter, screening data from secondary sources, the use of primary sources, the preparation of the draft seminar, the preparation of research report, to give information about the technique of making presentation, preparation seminar and case studies about the marketing.
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Research methods, research process, scheduling. Lecturing.
2 Subject selection and notification of potential project issues to students. Lecturing.
3 Finding secondary sources, use of secondary sources. Lecturing.
4 Finding primary sources, the preparation of a draft of the seminar. Lecturing.
5 Writing the research report, presentation techniques. Lecturing.
6 Case studies about marketing. Discussion.
7 Case studies about marketing. Discussion.
8 mid-term exam
9 Case studies about marketing. Discussion.
10 Student presentations and discussion. Presentation,discussion..
11 Student presentations and discussion. Presentation,discussion..
12 Student presentations and discussion. Presentation,discussion..
13 Student presentations and discussion. Presentation,discussion..
14 Student presentations and discussion. Presentation,discussion..
15 Student presentations and discussion. Presentation,discussion..
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 KURTULUŞ, Kemal, (2004), Pazarlama Araştırmaları, İstanbul: Literatür Yayıncılık, Genişletilmiş 7. Basım.
2 GÖKÇE, Birsen, (1999), Toplumsal Bilimlerde Araştırma, Ankara: Savaş Yayınevi, Genişletilmiş 3. Baskı.
3 NAKİP, Mahir, (2003), Pazarlama Araştırmaları: Teknikler ve (SPSS Destekli) Uygulamalar, Ankara: Seçkin Yayıncılık.
4 Kaya, Zeki;Mehmet Şahin (2013); Araştırma Yöntemleri ve Teknikleri, Eğitim Yayınevi, Konya.
Required Course instruments and materials
Book, lecture notes and projection machine.

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 1 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 2 14 28
Outside Class
       a) Reading 1 6 6
       b) Search in internet/Library 2 4 8
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 3 2 6
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 2 2 4
mid-term exam 1 1 1
Own study for final exam 3 2 6
final exam 1 1 1
0
0
Total work load; 60