Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

VOCATIONAL SCHOOL OF NEVŞEHİR / PAY210 - MARKETING

Code: PAY210 Course Title: PUBLIC RELATIONS Theoretical+Practice: 2+0 ECTS: 3
Year/Semester of Study 2 / Spring Semester
Level of Course Short Cycle Degree Programme
Type of Course Compulsory
Department MARKETING
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer AYNUR KARAKOÇ (a.karakoc@nevsehir.edu.tr)
Name of Lecturer(s)
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
Public relations will present the ability to distinguish similar, highlight the power of affect in guiding behavior and an impressive public relations that mass communication techniques to provide the ability to comprehend.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 Can use the techniques of public relations, effective communication and presentation. PO-4 Prepare reports regarding their tasks apart from their own in extraordinary.
PO-9 Communicate efficiently and positively with their juniors and seniors.
 		Examination
LO-2 Can recognize the concepts of close to Public Relations. PO-11 Have an understanding of concepts, principles, theories and facts within the contexts of business, economics, accounting, law and management.
 		Examination
LO-3 Can know the basic principles of public relations. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally.
PO-11 Have an understanding of concepts, principles, theories and facts within the contexts of business, economics, accounting, law and management.
 		Examination
LO-4 Always can hold a positive corporate image and perception. PO-5 Improve themselves gradually both professionally and personally, take responsibility for learning independently and demonstrate that.
PO-19 Understand both professional and social ethical values, evaluate them critically, and behave in an appropriate manner.
 		Examination
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
In this course, and the general public relations professionals who need to know the basic principles of professional information and the management tried to cover.
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Basic Concepts and Historical Development of public relations, Lecture, Discussion, Question & Answer,
2 Importance of Public Relations Business Lecture, Discussion, Question & Answer,
3 Basic Principles of Public Relations, Goals Lecture, Discussion, Question & Answer,
4 Directional Marketing Public Relations Lecture, Discussion, Question & Answer,
5 Purpose of advertising and advertising, public relations, advertising Comparison Lecture, Discussion, Question & Answer,
6 Public Relations tools and methods used Lecture, Discussion, Question & Answer,
7 Public Relations Organisation and Management Lecture, Discussion, Question & Answer,
8 mid-term exam
9 Public Relations Education and Public Relations Specialist Must Be Included Features Lecture, Discussion, Question & Answer,
10 Public Relations Process Lecture, Discussion, Question & Answer,
11 Audiences in Public Relations Lecture, Discussion, Question & Answer,
12 Sponsorship and Lobbying Lecture, Discussion, Question & Answer,
13 Effective Presentation Techniques in Public Relations Lecture, Discussion, Question & Answer,
14 Public Relations Practices in Turkey Lecture, Discussion, Question & Answer,
15 The Future of Public Relations Lecture, Discussion, Question & Answer,
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 Sezgin, M. (2007). Halkla ilişkiler. Yüce medya Yayınları.
2 Budak, Gönül; G. Budak. (1995). Halkla ilişkiler. İstanbul: Beta Yayıncılık.
3 Geylan, Ramazan. (1994). İşletmelerde halkla ilişkiler. Eskişehir: Birlik Ofset Yayıncılık.
Required Course instruments and materials
Computer, internet, presentation devices, sound system.

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 1 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 2 14 28
Outside Class
       a) Reading 0
       b) Search in internet/Library 2 14 28
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 0
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 2 7 14
mid-term exam 1 1 1
Own study for final exam 3 6 18
final exam 1 1 1
0
0
Total work load; 90