Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

VOCATIONAL SCHOOL OF NEVŞEHİR / PAY224 - MARKETING

Code: PAY224 Course Title: SALE-FIELD PLANNING Theoretical+Practice: 2+0 ECTS: 3
Year/Semester of Study 2 / Spring Semester
Level of Course Short Cycle Degree Programme
Type of Course Optional
Department MARKETING
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer NEŞE ACAR (neseacar@nevsehir.edu.tr)
Name of Lecturer(s)
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
The aim of this course is to learn personel care, work plan, sales organization, meeting, workload, staff planning, display and arrengement, fair and reports.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 can make preparation for the job. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally.
PO-5 Improve themselves gradually both professionally and personally, take responsibility for learning independently and demonstrate that.
PO-10 Have the ability to work under work load, stress and pressure.
PO-17 Demonstrate effective use of both basic and professional information and communication technologies and software.
Oral Examination
Presentation
LO-2 can have a meeting. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally.
PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills.
PO-4 Prepare reports regarding their tasks apart from their own in extraordinary.
PO-5 Improve themselves gradually both professionally and personally, take responsibility for learning independently and demonstrate that.
PO-8 Have strong communicative skills and accommodate easily adapt to teamwork.
PO-9 Communicate efficiently and positively with their juniors and seniors.
PO-17 Demonstrate effective use of both basic and professional information and communication technologies and software.
PO-19 Understand both professional and social ethical values, evaluate them critically, and behave in an appropriate manner.
Oral Examination
Presentation
LO-3 can do leave days. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally.
PO-4 Prepare reports regarding their tasks apart from their own in extraordinary.
PO-6 Work effectively both independently and with the others.
PO-7 Understand and apply national and international laws, regulations, and professional standards related to marketing.
PO-9 Communicate efficiently and positively with their juniors and seniors.
Oral Examination
Presentation
LO-4 can prepare a report and archive. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally.
PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills.
PO-4 Prepare reports regarding their tasks apart from their own in extraordinary.
PO-7 Understand and apply national and international laws, regulations, and professional standards related to marketing.
PO-11 Have an understanding of concepts, principles, theories and facts within the contexts of business, economics, accounting, law and management.
PO-15 With the theoretical and practical experience obtained they are able to analyze and provide solutions to the problems encountered of the sector.
PO-17 Demonstrate effective use of both basic and professional information and communication technologies and software.
PO-19 Understand both professional and social ethical values, evaluate them critically, and behave in an appropriate manner.
Oral Examination
Presentation
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
Personal preparation, work plan, sales team and work distribution, meeting, display and disposal, to organize a fairstand, to organize a work area, data collection, to analyze and to interpret, filing and archive
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Personal preparation Lecture, Discussion, Question & Answer, Group Work, practice
2 Work plan Lecture, Discussion, Question & Answer, Group Work, practice
3 Sales team and work distribution Lecture, Discussion, Question & Answer, Group Work
4 Meeting Lecture, Discussion, Question & Answer, Group Work, practice
5 Meeting Lecture, Discussion, Question & Answer, Group Work, practice
6 Meeting Lecture, Discussion, Question & Answer, Group Work, practice
7 Leave days Lecture, Discussion, Question & Answer, Group Work
8 mid-term exam
9 Display and disposal Lecture, Discussion, Question & Answer, Group Work, practice
10 Display and disposal Lecture, Discussion, Question & Answer, Group Work, practice
11 To organize a fairstand Lecture, Discussion, Question & Answer, Group Work
12 To organize a work area Lecture, Discussion, Question & Answer, Group Work, practice
13 Data collection Lecture, Discussion, Question & Answer, Group Work, practice
14 To analyze and to interpret Lecture, Discussion, Question & Answer, Group Work, practice
15 Filing and archive Lecture, Discussion, Question & Answer, Group Work, practice,
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 Ders Notları
Required Course instruments and materials
Computer, projection, lecture notes

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 1 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 2 14 28
Outside Class
       a) Reading 2 5 10
       b) Search in internet/Library 2 5 10
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 4 5 20
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 2 5 10
mid-term exam 1 1 1
Own study for final exam 2 5 10
final exam 1 1 1
0
0
Total work load; 90