| Learning Outcomes |
PO |
MME |
| The students who succeeded in this course: |
|
|
| LO-1 |
Learns management concept, the historical development of types and classification. |
PO-1 Describe the basic concepts concerning tourism and hotel management PO-3 Know the internal and external environmental factors which have an effect on tourism and hotel management.
|
Examination |
| LO-2 |
Learns business legal environment, business objectives and management functions. |
PO-2 Know the legal arrangements and professional standards in the field of tourism and hotel management. PO-3 Know the internal and external environmental factors which have an effect on tourism and hotel management.
|
Examination |
| LO-3 |
Learns management styles, management schools of thought, motivational theories and techniques. |
PO-1 Describe the basic concepts concerning tourism and hotel management PO-2 Know the legal arrangements and professional standards in the field of tourism and hotel management. PO-3 Know the internal and external environmental factors which have an effect on tourism and hotel management.
|
Examination |
PO: Programme Outcomes MME:Method of measurement & Evaluation |
| Course Contents |
| The basics of business, aims, the relationship between the others, classifying the businesses, establishing process, functions. |
| Weekly Course Content |
| Week |
Subject |
Learning Activities and Teaching Methods |
| 1 |
Basic Concepts of Business |
Lecture-question and answer |
| 2 |
Business Purposes and Environment |
Lecture-question and answer |
| 3 |
Classification of Businesses |
Lecture-question and answer |
| 4 |
Establishment of Businesses |
Lecture-question and answer |
| 5 |
Business Growth |
Lecture-question and answer |
| 6 |
Internationalization of Businesses |
Lecture-question and answer |
| 7 |
Business Capacity and Capacity Types |
Lecture-question and answer |
| 8 |
mid-term exam |
|
| 9 |
Administration |
Lecture-question and answer |
| 10 |
Supply and Production Function |
Lecture-question and answer |
| 11 |
Marketing Function |
Lecture-question and answer |
| 12 |
Accounting and Finance Function |
Lecture-question and answer |
| 13 |
Human Resources Management |
Lecture-question and answer |
| 14 |
Research, Development and Innovation |
Lecture-question and answer |
| 15 |
Public Relations in Business |
Lecture-question and answer |
| 16 |
final exam |
|
| Recommend Course Book / Supplementary Book/Reading |
| 1 |
Can H., Güney S., 2018, Genel İşletme, Siyasal Kitabevi, Ankara |
| 2 |
Koçel T., 2012, İşletme Yöneticiliği, Beta Yayınları, İstanbul. |
| Required Course instruments and materials |
| Books, written sources, and the internet. |