Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

FACULTY OF TOURISM / T405 - TOURISM AND HOTEL MANAGEMENT

Code: T405 Course Title: EVENT MANAGEMENT Theoretical+Practice: 2+0 ECTS: 4
Year/Semester of Study 4 / Fall Semester
Level of Course 1st Cycle Degree Programme
Type of Course Optional
Department TOURISM AND HOTEL MANAGEMENT
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer HAKAN VAHİT ERKUTLU (erkutlu@nevsehir.edu.tr)
Name of Lecturer(s)
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
The purpose of this course is to teach students event planning processes and how to apply those plans.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 Can design an event. PO-7 To follow changes in internal and external environment of organization in the field, to make rational analysis, interpret, contribute and adapt changes.
PO-8 To recognize and use physical environment equipment, materials and technologies related to the field and to protect by maintaining.
PO-9 To manage himself/herself and time and make self-criticism. To perform functions of planning, organization, coordination, direction and control, to manage technical and professional activities or projects in complex and unpredictable situations.
PO-12 To follow current developments and applications at national and international level related to his/her profession on the field and use in practice in order. To get more responsibility, update the knowledge, skills and competencies with awareness of lifelong learning as a self-learning through personal and professional knowledge, skills and competencies by increasing and continuously improves himself/herself.
PO-13 To communicate effectively in Turkish both verbal and written, to know at least one foreign language
PO-14 To use information and communication technologies sufficiently to meet the field needs.
Examination
LO-2 Can exhibit event planning skills. PO-3 To have knowledge about Service Delivery Process and procedures in the field of Tourism. To analyze, plan, practice and control these processes. To restructure and improve Service Delivery Process when necessary. To manage or to convert service processes and work which are complex, unpredictable and require new strategic approaches.
PO-4 To have knowledge about internal and external environmental factors of organizations, relationships, interactions, management, policies and strategies of parts of the organization in the field. To use service delivery policies and strategies related to the field. To perform, review, improve and evaluate the service processes on the satisfaction basis of the customer, to find solutions for problems that affect the service process, to develop and use consumer satisfaction measurement tool.
PO-5 To have knowledge about legal regulations, professional standards and practices in the field. To interpret legal regulations related to the field and to approach existing assumptions from an interrogative viewpoint. To perform the task of the field within the framework of Laws and professional standards.
PO-9 To manage himself/herself and time and make self-criticism. To perform functions of planning, organization, coordination, direction and control, to manage technical and professional activities or projects in complex and unpredictable situations.
Examination
LO-3 Can explain event management. PO-1 To have detailed knowledge about a specific profession related to the field of Tourism and to have comprehensive and systematic knowledge about concepts, theories, principles and facts in close disciplines. To use and interpret this knowledge, theories, models generally in business environment
PO-2 To make health, safety and risk assessment regularly on the field of Tourism and gather information for this purpose. To present this information, discussion and analysis to experts and to people off the field.
PO-3 To have knowledge about Service Delivery Process and procedures in the field of Tourism. To analyze, plan, practice and control these processes. To restructure and improve Service Delivery Process when necessary. To manage or to convert service processes and work which are complex, unpredictable and require new strategic approaches.
PO-5 To have knowledge about legal regulations, professional standards and practices in the field. To interpret legal regulations related to the field and to approach existing assumptions from an interrogative viewpoint. To perform the task of the field within the framework of Laws and professional standards.
PO-6 To have a basic level of knowledge about important issues, alternative solutions and field-specific research methods in the field and relevant fields. To analyze knowledge related to the field concerning topics and issues, to evaluate different options in solving problems with a critical approach, to plan and realize projects and research using appropriate research methods. To present the results in a clear and understandable way, to be unique and autonomous in solving problems in complex and unpredictable situations and to decide himself/herself.
PO-8 To recognize and use physical environment equipment, materials and technologies related to the field and to protect by maintaining.
PO-9 To manage himself/herself and time and make self-criticism. To perform functions of planning, organization, coordination, direction and control, to manage technical and professional activities or projects in complex and unpredictable situations.
PO-14 To use information and communication technologies sufficiently to meet the field needs.
Examination
LO-4 Can desing sample applications in event management. PO-9 To manage himself/herself and time and make self-criticism. To perform functions of planning, organization, coordination, direction and control, to manage technical and professional activities or projects in complex and unpredictable situations.
PO-10 To work with others or independently effectively. To develop professional knowledge and skills of people working with him/her and evaluate their performance. To manage professional development of individuals or groups working under him/her.
Examination
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
In this course, students are given significant information about event management such as how to create a sucsessful event, marketing techniques for events, risk management in events, contracts in events and measurements and assesment in event management.
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Public relations and events Lecturing and discussion
2 Event, event types and event management Lecturing and discussion
3 Strategical event planning Lecturing and discussion
4 Stratejik etkinlik planlaması Lecturing and discussion
5 Event proposal preparation, format and application details Lecturing and discussion
6 Management of human resources in events Lecturing and discussion
7 Management of human resources in events Lecturing and discussion
8 mid-term exam
9 Contracts in evenets Lecturing and discussion
10 Risk management in events
11 Risk management in events Lecturing and discussion
12 Using of technology in events Lecturing and discussion
13 Branding of events Lecturing and discussion
14 Research, measurement and assesment in event management Lecturing and discussion
15 Research, measurement and assesment in event management Lecturing and discussion
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 Babacan, Eylin ve Göztaş, Aylin, (2011), Etkinlik Yöntimi, Detay yayıncılık, Ankara.
Required Course instruments and materials
Textbook and handouts

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 1 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 2 14 28
Outside Class
       a) Reading 4 14 56
       b) Search in internet/Library 2 4 8
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 0
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 8 1 8
mid-term exam 1 1 1
Own study for final exam 8 1 8
final exam 1 1 1
0
0
Total work load; 110