Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | TOURISM AND TRAVEL SERVICES | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | ÖZLEM BAŞAR (ozlem.ulutas@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | MEHMET ÇONTU, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Develop students' communication skills.The ability to gain the right to express themselves in private and work lives. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Analyze the elements of communication, by learning definitions and concepts of communication |
PO-10 Have strong communicative skills and accommodate easily adapt to teamwork PO-11 Communicate efficiently and positively with their juniors and seniors. |
Examination |
| LO-2 | Understand contact preventing cases and take measures. |
PO-10 Have strong communicative skills and accommodate easily adapt to teamwork PO-11 Communicate efficiently and positively with their juniors and seniors. |
Examination |
| LO-3 | Recognize and understand the importance of extra linguistic factors. |
PO-10 Have strong communicative skills and accommodate easily adapt to teamwork PO-11 Communicate efficiently and positively with their juniors and seniors. |
Examination |
| LO-4 | Recognize and use the types and tools of communication applied to professional life |
PO-10 Have strong communicative skills and accommodate easily adapt to teamwork PO-11 Communicate efficiently and positively with their juniors and seniors. |
Examination |
| LO-5 | Have knowledge about the group and mass communication. |
PO-10 Have strong communicative skills and accommodate easily adapt to teamwork PO-11 Communicate efficiently and positively with their juniors and seniors. |
Examination |
| LO-6 | Understand the elements and importance of graphical communication. |
PO-10 Have strong communicative skills and accommodate easily adapt to teamwork PO-11 Communicate efficiently and positively with their juniors and seniors. |
Examination |
| LO-7 | Have knowledge about the tools and the use of technological communication. |
PO-10 Have strong communicative skills and accommodate easily adapt to teamwork PO-11 Communicate efficiently and positively with their juniors and seniors. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Subjects related to the concept of communication, communication types, intercultural communication, marketing communication, social media communication, customer complaint management and e-complaint management. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | The concept of communication | Description, question and answer method |
| 2 | Verbal Communication | Description, question and answer method |
| 3 | Non-verbal Communication | Description, question and answer method |
| 4 | Non-verbal Communication | Description, question and answer method |
| 5 | Written Communication | Description, question and answer method |
| 6 | Graphical Communication | Description, question and answer method |
| 7 | Mass Communication | Description, question and answer method |
| 8 | mid-term exam | |
| 9 | Organizational Communication | Description, question and answer method |
| 10 | Persuasive Communication | Description, question and answer method |
| 11 | Intercultural Communication and Tourism | Description, question and answer method |
| 12 | Social Media and Tourism | Description, question and answer method |
| 13 | Marketing Communications | Description, question and answer method |
| 14 | Advice and E-complaint Websites as a Communication Tool | Description, question and answer method |
| 15 | Guest Complaint Management | Description, question and answer method |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Genel ve Teknik İletişim, Erhan ARSLAN & Ayla ERTÜRK, Lisans Yayıncılık.. | |
| 2 | Turizm İletişimi, Serkan ŞENGÜL, Şevki ULAMA, Oğuz TÜRKAY, Detay Yayıncılık. | |
| 3 | Turizm ve İletişim, Hakan YILMAZ, Detay Yayıncılık. | |
| Required Course instruments and materials | ||
| Course book and so on. written sources and the internet | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 14 | 2 | 28 |
| Outside Class | |||
| a) Reading | 4 | 6 | 24 |
| b) Search in internet/Library | 2 | 6 | 12 |
| c) Performance Project | 1 | 6 | 6 |
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 4 | 8 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 2 | 4 | 8 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 88 | ||