Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

INSTITUTE OF SOCIAL SCIENCES / İŞL-504 - BUSINESS ADMINISTRATION

Code: İŞL-504 Course Title: STRATEGIC MANAGEMENT AND BUSINESS POLICY Theoretical+Practice: 3+0 ECTS: 6
Year/Semester of Study 1 / Spring Semester
Level of Course 2nd Cycle Degree Programme
Type of Course Optional
Department BUSINESS ADMINISTRATION
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer GÖKNUR ERSARI (gersari@nevsehir.edu.tr)
Name of Lecturer(s) ŞEVKİ ÖZGENER,
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
Demonstrate problem-solving, critical-thinking, oral and written communications, and team and leadership skills; Integrate strategic and functional business areas in making decisions; Show commitment to ethical values and behavior, continuous learning and professional growth;

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 Can define the basic concepts and process of strategic management. PO-3 Have information about the basic concepts of strategic management, strategic management process and strategic analysis and strategy selection, implementation and control strategies
 		Examination
LO-2 Can tell about contemporary concepts dealig with strategic management. PO-3 Have information about the basic concepts of strategic management, strategic management process and strategic analysis and strategy selection, implementation and control strategies
 		Examination
LO-3 Can explain the differences between strategic management and functional management. PO-3 Have information about the basic concepts of strategic management, strategic management process and strategic analysis and strategy selection, implementation and control strategies
 		Examination
LO-4 Can identify mistakes that were done in strategic planing process PO-3 Have information about the basic concepts of strategic management, strategic management process and strategic analysis and strategy selection, implementation and control strategies
 		Examination
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
This course includes definition and process of strategic management
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Strategic management and basic concepts Lecturing, discussion
2 Features of strategic managemet, advanteges and disadvanteges of strategy Lecturing, discussion
3 Differences between strategic management and functional management Lecturing, discussion
4 Strategic intent hierarchy Lecturing, discussion
5 concept of aim, basic aims of business (economic and social aims) Lecturing, discussion
6 SWOT analysis (internal environment analysis) Lecturing, discussion
7 SWOT analysis (external environment analysis) Lecturing, discussion
8 mid-term exam
9 determinin of strategy, basic business strateg, competitive strategy, functional strategies Lecturing, discussion
10 Selecting of strategy, 7S analysis Lecturing, discussion
11 Applicating of strategy Lecturing, discussion
12 Strategic control Lecturing, discussion
13 Contemporary strategic concepts Lecturing, discussion
14 Contemporary strategic concepts Lecturing, discussion
15 Case study case study
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 Hitt, Michael A.; R. Duane Ireland; Robert E. Hoskisson; Strategic Management: Competitiveness and Globalization, 7th Edition, Thompson, United States 2007.
2 Miller, Alex; Strategic Management, 3th Edition, McGraw-Hill, Boston 1998.
3 Stratejik Yönetim, H. Ülgen ve K. Mirze, 7. Bası, Beta Yayınları, İstanbul, 2016
Required Course instruments and materials
Obligatory Coursebook: Ülgen, Hayri; S. Kadri Mirze; Isletmelerde Stratejik Yönetim, Birinci Basim, Literatür Yayinlari, No: 113, Istanbul 2004.

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 2 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 15 2 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 3 14 42
Outside Class
       a) Reading 4 14 56
       b) Search in internet/Library 4 14 56
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 0
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 2 7 14
mid-term exam 2 1 2
Own study for final exam 2 7 14
final exam 2 1 2
0
0
Total work load; 186