Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | BUSINESS ADMINISTRATION (MASTER'S DEGREE PROGRAMME WITHOUT THESIS) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | NEŞE ACAR (neseacar@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| To gain knowledge and skills on issues related to consumer behaviors, how we behave as consumers in different environments and how we demonstrate our commitment to the purchase decision. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can explain the concept of consumer behavior. |
PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. |
Examination |
| LO-2 | Can explain the factors affecting consumer behavior. |
PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. PO-15 Use modern methods and technologies of business administration including analytical thinking and information technology in the first instance. |
Examination Presentation |
| LO-3 | Can explain the buying decision process of consumers. |
PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. PO-15 Use modern methods and technologies of business administration including analytical thinking and information technology in the first instance. |
Examination Presentation |
| LO-4 | Can say properties of consumer behavior. |
PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. PO-15 Use modern methods and technologies of business administration including analytical thinking and information technology in the first instance. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| This course involves, the concept of consumer behavior and properties, the importance of consumer behavior in marketing, general model of consumer behavior, factors affecting consumer behavior and buying decision process of consumers. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | The concept of consumer behavior and properties. | Lecturing,question-answer. |
| 2 | The importance of consumer behavior in marketing. | Lecturing,discussion. |
| 3 | General model of consumer behavior. | Lecturing,question-answer. |
| 4 | Psychological factors affecting consumer behavior. | Lecturing,discussion. |
| 5 | Psychological factors affecting consumer behavior. | Lecturing,discussion. |
| 6 | Psychological factors affecting consumer behavior. | Lecturing,discussion. |
| 7 | Demographic factors affecting consumer behavior. | Lecturing,discussion. |
| 8 | mid-term exam | |
| 9 | Socio-cultural factors affecting consumer behavior. | Lecturing,discussion. |
| 10 | Socio-cultural factors affecting consumer behavior. | Lecturing,discussion. |
| 11 | Buying decision process of consumers. | Lecturing,question-answer. |
| 12 | Buying decision process of consumers. | Lecturing,question-answer. |
| 13 | Student presentations. | Presentation. |
| 14 | Student presentations. | Presentation. |
| 15 | Student presentations. | Presentation. |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | ODABAŞI, Yavuz ve Gülfidan Barış, (2003), Tüketici Davranışı, İstanbul: MediaCat Yayınları, İkinci Basım. | |
| 2 | DURMAZ, Yakup, (2008), Tüketici Davranışı, Ankara: Detay Yayıncılık. | |
| 3 | Odabaşı, Yavuz, (2001), Tüketim Kültürü İstanbul: Sistem Yayıncılık. | |
| Required Course instruments and materials | ||
| Lecture notes and projection machine. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | 13,14,15 | 1 | 30 |
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 30 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 4 | 14 | 56 |
| b) Search in internet/Library | 3 | 14 | 42 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 3 | 3 | 9 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 3 | 9 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 4 | 5 | 20 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 180 | ||