Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Fall Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | BUSINESS ADMINISTRATION (MASTER'S DEGREE PROGRAMME WITHOUT THESIS) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | SUZAN ÇOBAN (suzan@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | SUZAN ÇOBAN, MUSTAFA ÜNSALAN, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The purpose of this course the students the concepts of basic marketing information on the e-marketing and e-marketing business to business or business-related e-commerce in consumer markets is to progress. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can explain the concepts related to e-commerce. |
PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. PO-15 Use modern methods and technologies of business administration including analytical thinking and information technology in the first instance. PO-18 Use research methods and techniques for writing a thesis or doing scientific research. |
Examination Presentation |
| LO-2 | Can explain the types of electronic commerce. |
PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. PO-18 Use research methods and techniques for writing a thesis or doing scientific research. |
Examination Presentation |
| LO-3 | Can explain the marketing mix on the internet. |
PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. PO-18 Use research methods and techniques for writing a thesis or doing scientific research. |
Examination Presentation |
| LO-4 | Can explain the features and advantages of electronic commerce. |
PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. PO-15 Use modern methods and technologies of business administration including analytical thinking and information technology in the first instance. |
Examination Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| E-commerce customers to determine, To create a database via the Internet, and marketing / sales strategies to help form, E-sales to, Related to the sales department to have a web page updates | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | E-commerce customers to determine | Lectures and Presentations |
| 2 | E-commerce customers to determine | Lecture, Presentation, Application |
| 3 | E-commerce customers to determine, over the Internet to create a data base and marketing / sales strategies to help form | Lecture, Presentation, Application |
| 4 | Over the Internet to create a data base and marketing / sales strategies to help form | Lecture, Presentation, Application |
| 5 | Over the Internet to create a data base and marketing / sales strategies to help form | Lecture, Presentation, Application |
| 6 | Over the Internet to create a data base and marketing / sales strategies to help form | Lecture, Presentation, Application |
| 7 | Repeated 6-week Pre-visa issue | Lectures and Presentations |
| 8 | mid-term exam | |
| 9 | E-sales to | Lectures and Presentations |
| 10 | E-sales to | Lecture, Presentation |
| 11 | E-sales to | Lecture, Presentation. |
| 12 | E-sales to, related to the sales department to have a web page updates | Lecture, Presentation. |
| 13 | Related to the sales department to have a web page updates | Lecture, Presentation. |
| 14 | Related to the sales department to have a web page updates | Lecture, Presentation. |
| 15 | Related to the sales department to have a web page updates | Lecture, Presentation |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Özbay, S., Akyazı., S. (2004).Elektronik Ticaret (E- ticaret), Detay Yayıncılık | |
| 2 | Kayahan, C., Akar, E. (2010). Elektronik Ticaret ve Elektronik İş Nobel Yayın Dağıtım | |
| Required Course instruments and materials | ||
| Related books and articles, computer, projections, blackboard. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 4 | 8 | 32 |
| b) Search in internet/Library | 4 | 10 | 40 |
| c) Performance Project | 4 | 6 | 24 |
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 4 | 4 | 16 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 4 | 4 | 16 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 172 | ||