Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | 3rd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | BUSINESS ADMINISTRATION - PRODUCTION MANAGEMENT AND MARKETING (DOCTORATE DEGREE) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | EMİR ERDEN (erden@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | SUZAN ÇOBAN, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| To ensure the understanding of the retail marketing management concept. in this context to give information on issues such as the world of retailing, retailing information systems, management strategy, marketing communications, product management and store management. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can describe the basic concepts of retailing. |
PO-1 Understand all aspects of marketing science by adding current and advanced theoretical marketing information, on their knowledge which they have gained from their previous education processes, and deepen their cumulative knowledge at a level that they can innovate new information in this field. PO-2 Have command on the current issues in the science of marketing, learn new marketing methods such as green marketing, social marketing, post-modern marketing, sustainable marketing, data-driven marketing, relationship marketing and so on |
Examination Presentation |
| LO-2 | Can classify retail businesses. |
PO-14 As a researcher and scientist, learn to look the new issues or new developments in the field of marketing critically, enhance their questioning and exploratory aspects. |
Examination Presentation |
| LO-3 | Can show the methods and techniques used in the selection of enterprise location decisions of the organization. |
PO-8 Approach new marketing information in a systematic manner, have a high level of skills in research methods. |
Examination Presentation |
| LO-4 | Can explain product policies in the retail businesses. |
PO-1 Understand all aspects of marketing science by adding current and advanced theoretical marketing information, on their knowledge which they have gained from their previous education processes, and deepen their cumulative knowledge at a level that they can innovate new information in this field. PO-10 Can understand new, different and/or complex issues, design an original studies and investigate them. |
Examination Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Introduction to retailing, the classification of retailers, the environmental factors that affect retailing, retailing and consumer behavior, strategic retailing and retailing management strategy, retail stores and plant location decisions of the organization, retailers business product management, category planning and buying, retail stores, purchasing and budget planning, the process of purchasing, supply chain and logistics management, pricing, marketing communications, physical planning, customer services and service retailers | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Introduction to Retailing | Expression / Question - Answer |
| 2 | Classification of retailers | Expression / Question - Answer |
| 3 | Environmental factors affecting retailing (macro and micro environmental factors) | Expression / Question - Answer |
| 4 | Differences in electronic retailing and traditional retailers | Expression / Question - Answer |
| 5 | Consumer behavior in retailers (consumers' purchasing decision process of consumers purchasing reasons) | Expression / Question - Answer |
| 6 | Strategic retailing and retail management strategy | Expression / Question - Answer |
| 7 | The location decision of retailer stores | Expression / Question - Answer |
| 8 | mid-term exam | |
| 9 | Retailers product management, category planning and buying | Expression / Question - Answer |
| 10 | Retailers budget and strategic planning process of buying | Expression / Question - Answer |
| 11 | The supply chain and logistics management in retailers | Expression / Question - Answer |
| 12 | Retailer store pricing policies and methods | Expression / Question - Answer |
| 13 | Retail marketing communications (marketing communication mix, retail marketing communications program planning) | Expression / Question - Answer |
| 14 | Physical planning and store atmosphere in retailers | Expression / Question - Answer |
| 15 | Customer services and service retail establishments in retailers | Expression / Question - Answer |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | TEK Ö. BAYBARS, PERAKENDE PAZARLAMA YÖNETİMİ İZMİR. | |
| Required Course instruments and materials | ||
| Book, projections, computer, blackboard. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | 5 | 3 | |
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 8 | 6 | 48 |
| b) Search in internet/Library | 5 | 3 | 15 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 8 | 5 | 40 |
| e) Term paper/Project | 3 | 2 | 6 |
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 4 | 4 | 16 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 4 | 4 | 16 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 185 | ||