Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | 3rd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | BUSINESS ADMINISTRATION - PRODUCTION MANAGEMENT AND MARKETING (DOCTORATE DEGREE) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | NEŞE ACAR (neseacar@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | İBRAHİM YILMAZ, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The purpose of this course is to examine marketing concepts, theories, principles and practices for tourism businesses and tourism destinations. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Students who have successfully completed this course: Can explain basic concepts related to tourism marketing. |
PO-1 Understand all aspects of marketing science by adding current and advanced theoretical marketing information, on their knowledge which they have gained from their previous education processes, and deepen their cumulative knowledge at a level that they can innovate new information in this field. PO-2 Have command on the current issues in the science of marketing, learn new marketing methods such as green marketing, social marketing, post-modern marketing, sustainable marketing, data-driven marketing, relationship marketing and so on |
Examination Term Paper |
| LO-2 | Can practise tourism marketing strategies |
PO-7 Understand the interaction of marketing with other branches of business management and different disciplines, examine the various marketing issues with new perspectives, gain abilities to produce original information through analysis and synthesis technics. |
Examination Term Paper |
| LO-3 | Can make evaluation of tourism-specific elements of marketing mix |
PO-2 Have command on the current issues in the science of marketing, learn new marketing methods such as green marketing, social marketing, post-modern marketing, sustainable marketing, data-driven marketing, relationship marketing and so on PO-7 Understand the interaction of marketing with other branches of business management and different disciplines, examine the various marketing issues with new perspectives, gain abilities to produce original information through analysis and synthesis technics. PO-14 As a researcher and scientist, learn to look the new issues or new developments in the field of marketing critically, enhance their questioning and exploratory aspects. |
Examination Term Paper |
| LO-4 | Can analyze consumer behavior and its causes in tourism |
PO-2 Have command on the current issues in the science of marketing, learn new marketing methods such as green marketing, social marketing, post-modern marketing, sustainable marketing, data-driven marketing, relationship marketing and so on PO-5 Learn the subject of consumer behavior, handle the issues related to consumer behavior particularly with marketing discipline, and generally with various disciplines such as psychology, sociology and economics, have good knowledge to improve the existing models of consumer behavior or develop new ones. |
Examination Term Paper |
| LO-5 | Can analyze the macro and micro marketing environment in tourism |
PO-13 Can present their scientific studies to a variety of scientific platforms and participate in scientific discussions, publish their papers at national and international journals, participate national and international congresses easily and share their knowledge |
Examination Term Paper |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Basic concepts of tourism marketing, marketing environment analysis of tourism businesses, consumer bahavior in tourism, target markets in tourism, tourism product, pricing in tourism businesses, distribution systems in tourism, promotion in tourism, tourism destination marketing. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Basic Concepts of Tourism Marketing | Method of telling |
| 2 | Basic Features of Services | Method of telling |
| 3 | Marketing Environment Analysis in Tourism Businesses | Method of telling, brainstorming |
| 4 | Marketing Environment Analysis in Tourism Businesses | Method of telling, brainstorming |
| 5 | Consumer Behavior in Tourism | Method of telling, brainstorming |
| 6 | Consumer Behavior in Tourism | Method of telling, brainstorming |
| 7 | Market Segmentation, Target Market Selection and Positioning in Tourism | Method of telling, discussion |
| 8 | mid-term exam | |
| 9 | Market Segmentation, Target Market Selection and Positioning in Tourism | Method of telling, discussion |
| 10 | Tourism Product | Presentation of the project |
| 11 | Pricing in Tourism Businesses | Presentation of the project |
| 12 | Promotion in Tourism Businesses | Presentation of the project |
| 13 | Distribution and Distribution Channels in Tourism | Presentation of the project |
| 14 | Marketin Planning in Tourism | Presentation of the project |
| 15 | Destination Marketing | Presentation of the project |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | KOZAK, Nazmi, (2009), Turizm Pazarlaması, Detay Yayıncılık, Ankara. | |
| 2 | UYGUR, Selma Meydan, (2007), Turizm Pazarlaması, Nobel Yayın Dağıtım,İstanbul. | |
| Required Course instruments and materials | ||
| Projection, Computer. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 2 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 3 | 14 | 42 |
| b) Search in internet/Library | 3 | 14 | 42 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 3 | 7 | 21 |
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 4 | 8 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 2 | 4 | 8 |
| final exam | 2 | 1 | 2 |
| 0 | |||
| 0 | |||
| Total work load; | 166 | ||