| Learning Outcomes |
PO |
MME |
| The students who succeeded in this course: |
|
|
| LO-1 |
Can realize a detailed literature research of a given subject. |
PO-2 Have command on the current issues in the science of marketing, learn new marketing methods such as green marketing, social marketing, post-modern marketing, sustainable marketing, data-driven marketing, relationship marketing and so on
|
Presentation
|
| LO-2 |
Can compile, synthesize, analyze and interpret the results of literature research in order to solve a pre-defined problem in the interested field or a different field. |
PO-8 Approach new marketing information in a systematic manner, have a high level of skills in research methods.
PO-10 Can understand new, different and/or complex issues, design an original studies and investigate them.
|
Presentation
|
| LO-3 |
Can prepare a detailed report depending on the findings from the literature search. |
PO-1 Understand all aspects of marketing science by adding current and advanced theoretical marketing information, on their knowledge which they have gained from their previous education processes, and deepen their cumulative knowledge at a level that they can innovate new information in this field.
|
Presentation
|
| LO-4 |
Can choose an original seminar topic. |
PO-8 Approach new marketing information in a systematic manner, have a high level of skills in research methods.
PO-9 Can improve the science of marketing, develop a new scientific method, or apply a known method to a different area of marketing.
PO-10 Can understand new, different and/or complex issues, design an original studies and investigate them.
|
Presentation
|
PO: Programme Outcomes
MME:Method of measurement & Evaluation |
| Course Contents |
| Seminar is a necessary element of the PhD programme. It includes work packages which is essential for an independent research. It also includes the development of a database of collected information, the classification of documents, such as report writing and presentation with power point, |
| Weekly Course Content |
| Week |
Subject |
Learning Activities and Teaching Methods |
| 1 |
To try to understand a certain topic in order to get a solution. |
Expression / Question - Answer |
| 2 |
To try to understand a certain topic in order to get a solution. (cont.) |
Expression / Question - Answer |
| 3 |
To try to seek out and read the articles or books that is related with the research problem |
Expression / Question - Answer |
| 4 |
To try to seek out and read the articles or books that is related with the research problem (cont.) |
Expression / Question - Answer |
| 5 |
To try to seek out and read the articles or books that is related with the research problem (cont.) |
Expression / Question - Answer |
| 6 |
To try to seek out and read the articles or books that is related with the research problem (cont.) |
Expression / Question - Answer |
| 7 |
To try to seek out and read the articles or books that is related with the research problem (cont.) |
Expression / Question - Answer |
| 8 |
mid-term exam |
|
| 9 |
To classify the acquired information by importance level in order to better understand the research problem and create a data base |
Expression / Question - Answer |
| 10 |
To classify the acquired information by importance level in order to better understand the research problem and create a data base (cont.) |
Expression / Question - Answer |
| 11 |
To write a report about the research topic |
Expression / Question - Answer |
| 12 |
To write a report about the research topic (cont.) |
Expression / Question - Answer |
| 13 |
To write a report about the research topic (cont.) |
Expression / Question - Answer |
| 14 |
To write a report about the research topic (cont.) |
Expression / Question - Answer |
| 15 |
To finish and present the report |
Expression / Question - Answer |
| 16 |
final exam |
|
| Recommend Course Book / Supplementary Book/Reading |
| Required Course instruments and materials |
| Various publications related to marketing and research methods, projectors, and computers. |
