Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Fall Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | BUSINESS ADMINISTRATION - PRODUCTION MANAGEMENT AND MARKETING (DOCTORATE DEGREE) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | EMİR ERDEN (erden@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | SUZAN ÇOBAN, DUYGU EREN, NEŞE ACAR, İBRAHİM YILMAZ, BURCU GÜLSEVİL BELBER, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Stage of the thesis advisor to students who are working scientists in the field of scientific information, experience and transfer of experiences,scientific ethics and discipline of study to students, to monitor and evaluate the ability of current literature. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can realize the need for information and have ability to access the necessary information. |
PO-1 Understand all aspects of marketing science by adding current and advanced theoretical marketing information, on their knowledge which they have gained from their previous education processes, and deepen their cumulative knowledge at a level that they can innovate new information in this field. PO-14 As a researcher and scientist, learn to look the new issues or new developments in the field of marketing critically, enhance their questioning and exploratory aspects. |
Presentation |
| LO-2 | Can explain the current issues about thesis and their own work in a written, oral and visual way. |
PO-7 Understand the interaction of marketing with other branches of business management and different disciplines, examine the various marketing issues with new perspectives, gain abilities to produce original information through analysis and synthesis technics. PO-8 Approach new marketing information in a systematic manner, have a high level of skills in research methods. |
Presentation |
| LO-3 | Can evaluate information for the thesis and use them with an expert view. |
PO-11 Have knowledge which is up to date, follow national and international literature closely and develop themselves not only in the marketing field, but also in the other social issues PO-14 As a researcher and scientist, learn to look the new issues or new developments in the field of marketing critically, enhance their questioning and exploratory aspects. |
Term Paper |
| LO-4 | Can gather and evaluate the data within a scientific scope; consider scientific and ethical values during publication process. |
PO-17 Follow the scientific, technological, social and cultural developments in an academic and professional way and contribute to the relevant issues and processes. PO-18 Identify social, scientific, managerial and ethical problems that are encountered in the field of marketing and business life, analyse and solve them, and contribute to the development of values related to such issues. PO-20 Other than academic career, can be employed at the public and private sectors as marketing experts or may set up their own research and/or consulting companies with their theoretical and practical knowledge. |
Presentation Term Paper |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Issues identified by the student's thesis advisor. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Determination of research subject | Expression, question and answer |
| 2 | Acceptance of the research proposal | Expression, question and answer |
| 3 | Note and source representation | Expression, question and answer |
| 4 | Ethics in the social researchs | Expression, question and answer |
| 5 | Scientific literature review and thesis work planning | Expression, question and answer |
| 6 | Qualitative and quantitative methods of measuring | Expression, question and answer |
| 7 | Data collection method and sampling | Expression, question and answer |
| 8 | mid-term exam | |
| 9 | Literature review | Expression, question and answer |
| 10 | Literature review | Expression, question and answer |
| 11 | Literature review | Expression, question and answer |
| 12 | Literature review | Expression, question and answer |
| 13 | Literature review | Expression, question and answer |
| 14 | Literature review | Expression, question and answer |
| 15 | Literature review | Expression, question and answer |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | American Psychological Assocation- APA (2001), Publication Manual, Washington, DC.. | |
| Required Course instruments and materials | ||
| Related books and articles | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | |||
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | 5 | 5 | 5 |
| 5.Report | 8, 9, 10 | 1 | 40 |
| 6.Workshop | |||
| 7.Performance Project | 11 | 3 | 10 |
| 8.Term Paper | |||
| 9.Project | 16 | 1 | 60 |
| final exam | |||
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 4 | 14 | 56 |
| Outside Class | |||
| a) Reading | 4 | 3 | 12 |
| b) Search in internet/Library | 3 | 3 | 9 |
| c) Performance Project | 5 | 3 | 15 |
| d) Prepare a workshop/Presentation/Report | 5 | 6 | 30 |
| e) Term paper/Project | 6 | 12 | 72 |
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 0 | ||
| mid-term exam | 0 | ||
| Own study for final exam | 0 | ||
| final exam | 0 | ||
| 0 | |||
| 0 | |||
| Total work load; | 194 | ||