Learning Outcomes |
PO |
MME |
The students who succeeded in this course: |
|
|
LO-1 |
Can sort towards the development of tourism and hotel market in terms of meeting the meeting may have knowledge about the management of marketing activities. |
PO-3 Know the internal and external environmental factors that Tourism and Travel Services Program can be affected. PO-4 Know how to organize and present information, presentation, guiding, transportation, meetings-congress organizations, and other services.
|
Examination |
LO-2 |
Can do preparations for the organization of conventions and seminars. |
PO-4 Know how to organize and present information, presentation, guiding, transportation, meetings-congress organizations, and other services. PO-13 Know and apply making reservation, coordinating with hotel and other accomodation businesses, managing customer relations, calculations, and accounting and registering.
|
Examination |
LO-3 |
Can carry out conference and seminar organization. |
PO-14 Participate in team work as a team member in sales marketing, congress and fair organizations.
|
Examination Presentation |
LO-4 |
Prior to the meeting, what can be done during and after the sort. |
PO-12 Know the practices of agency operations, tour planning, tour operations, operation management and participate in them actively.
|
Examination |
PO: Programme Outcomes MME:Method of measurement & Evaluation |
Course Contents |
Students who are training to work in the tourism industry within the scope of tourism in the basic professional information on the movements of the congress and fair tourism gain. |
Weekly Course Content |
Week |
Subject |
Learning Activities and Teaching Methods |
1 |
Definition and Importance of Tourism Meeting |
Lecture, Discussion, Question & Answer, |
2 |
Causes influencing the development of tourism in the meeting. Meeting Organizers |
Lecture, Discussion, Question & Answer, |
3 |
Meeting Market Scope. |
Lecture, Discussion, Question & Answer, |
4 |
Meeting Market Analysis, Market Purchase Decision Process Meeting |
Lecture, Discussion, Question & Answer, |
5 |
Meeting Planning and Management in Terms of Meeting Organizer |
Lecture, Discussion, Question & Answer, |
6 |
Announcements of meetings, of Preparatory Meeting, Meeting Control Tools. |
Lecture, Discussion, Question & Answer, |
7 |
Marketing Activities in Preparation for hotels.
|
Lecture, Discussion, Question & Answer, |
8 |
mid-term exam |
|
9 |
Hotels in Terms of Market Oriented Marketing Operations Management Meeting. |
Lecture, Discussion, Question & Answer, |
10 |
Meeting Market Oriented Promotion Efforts. |
Lecture, Discussion, Question & Answer, |
11 |
Meeting before, during and after the hotel operator by the Things. |
Lecture, Discussion, Question & Answer, |
12 |
Things To Do After Meeting. |
Lecture, Discussion, Question & Answer, |
13 |
Fair Organization. |
Lecture, Discussion, Question & Answer, |
14 |
Expenditures Fair Exhibitor companies folded. |
Lecture, Discussion, Question & Answer, |
15 |
Implementation project realization. |
Lecture, Question & Answer, Demonstration, Report Preparation and/or Presentation, |
16 |
final exam |
|
Recommend Course Book / Supplementary Book/Reading |
1 |
Çakıcı A.C. (2006), Toplantı Yönetimi, Detay Yayıncılık, Ankara. |
2 |
Aymankuy Y. (2003), Kongre Turizmi ve Fuar Organizasyonları, Detay Yayıncılık, Ankara. |
Required Course instruments and materials |
The textbook, computer, internet, presentation equipment, audio system |