Nevşehir Hacı Bektaş Veli University Course Catalogue
|
|||||
| Year/Semester of Study | 2 / Spring Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | TOURIST GUIDING | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | ARİF AKPINAR (arifakpinar@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | MEHMET ÇONTU, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Aim of This course is designed to focus on the behavioral concepts and theories that have been found useful for understanding consumer behavior in tourism industry and their potential applications in the development of marketing strategy. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Knows the factors that determine the behavior of tourists |
PO-1 They describe the basic concepts of tourist guiding PO-3 They know internal and external environmental factors that affected by tourism and travel companies. PO-8 They analyze the problems faced by the tourism industry with the help of the theoretical and practical experience they gained and find solutions to them. PO-21 They follow the innovations related to the profession and constantly improve themselves. PO-22 They get the general information about tourism and travel activities in the other world countries. |
Examination |
| LO-2 | can identify the types of tourists |
PO-8 They analyze the problems faced by the tourism industry with the help of the theoretical and practical experience they gained and find solutions to them. PO-13 They get detailed information all the historical sites and touristic places of Turkey. PO-14 They introduce the cultural and geographical characteristics pf visited religions in the cultural tours to groups by the leadership. PO-16 They specialize in various religious beliefs, mythology, art history and archaeology and they transferred this information to domestic and foreign tourists during the introduction of their country. PO-19 Band to national and ethical values and care for these values at work they attend. PO-23 They know the history of the different religions and their principles. |
Examination |
| LO-3 | can develop products according to different types of tourists |
PO-2 They know the legal regulations and professional standards in the field of travel services. PO-3 They know internal and external environmental factors that affected by tourism and travel companies. PO-4 They know how the travel businesses for promotional, information, guidance, transportation, meeting-conference and the other services was organized and presented. PO-8 They analyze the problems faced by the tourism industry with the help of the theoretical and practical experience they gained and find solutions to them. PO-11 They have the ability to work under pressure, stress and business density. PO-12 They know applications like tour planning, tour operator and operation management, counseling services that organized in the travel agencies, and take an active role in these applications. PO-14 They introduce the cultural and geographical characteristics pf visited religions in the cultural tours to groups by the leadership. PO-19 Band to national and ethical values and care for these values at work they attend. PO-24 They acquire the capabilities to present a subject fluently. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
|||
| Course Contents | ||
| Social psychology, cognitive psychology, sociology and cultural anthropology will be emphasized throughout this course with special reference to selected tourism and tourist related topics. These topics include attitude formation and change, information processing, learning, group influences, choice behavior and cross-cultural consumer behavior. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Introduction to the behavior of tourists | lecturing |
| 2 | Learning and memory | lecturing |
| 3 | Attitude and personality | lecturing |
| 4 | Values and life style | lecturing |
| 5 | Group dynamics, family and social environment | lecturing |
| 6 | Motivation | lecturing |
| 7 | Types of tourist behavior | lecturing |
| 8 | mid-term exam | |
| 9 | Tourism markets and consumer characteristics | lecturing |
| 10 | decision-making process of purchase | lecturing |
| 11 | Cultural and tourist behavior | lecturing |
| 12 | tourist behavior and the Marketing Mix | lecturing |
| 13 | tourist behavior and marketing strategy | lecturing |
| 14 | tourist behavior and market segmentation | lecturing |
| 15 | behavior after tourism activity | lecturing |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | The Social Psychology of Tourist Behaviour, Philip L. Pearce | |
| Required Course instruments and materials | ||
| classroom, projection device | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 2 | 10 | 20 |
| b) Search in internet/Library | 2 | 10 | 20 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 3 | 9 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 3 | 9 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 88 | ||