Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | MARKETING | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | RIZA GÜNAYDIN (rzgnydn@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Providing a foundation in ethical thought by presenting ethical theories and approaches. Providing perspectives on ethical issues in a variety of formats and including an analysis of interests of all of the individuals who hold a stake in the outcome of any dilemma or decision (stakeholder analysis), course tries to encourage students to open their minds to the variaty of opinions on any given issue and to critically evaluate each perspectives . - to use ethics as a basis for decision making by giving examples of application of traditional theories to modern business decision making - to demonstrate that not only ethics is to be used to analyze business issues as one form of decision making, similar to profit maximization or legal compliance but also ethics can serve as the foundation for each of the other methods. - to explain the role of ethics in the business disciplines such as human resource management, marketing, finance, accounting, etc. - to demonstrate ethical dimensions of organizational culture anh how to create ethical corporate cultures - to present selected emerging issues in ethics in the tourism industry; the rights of guests and responsibilities of management, sexual harassment in the hospitality industry, ethical concerns in food and beverage management, professional ethics in tourist guiding, etc. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can define business ethics |
PO-19 Understand both professional and social ethical values, evaluate them critically, and behave in an appropriate manner. |
Examination |
| LO-2 | Knows the importance of ethics in business |
PO-19 Understand both professional and social ethical values, evaluate them critically, and behave in an appropriate manner. |
Examination |
| LO-3 | Has some general information about different approaches to ethics |
PO-19 Understand both professional and social ethical values, evaluate them critically, and behave in an appropriate manner. |
Examination |
| LO-4 | Can define ethical decition making process |
PO-19 Understand both professional and social ethical values, evaluate them critically, and behave in an appropriate manner. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Definitions of Business Ethics and Related Concepts; Social Responsibilities of Business; Introducing Ethical Theories and Approaches; Ethical Issues in Business and Management; Application of Traditional Theories to Modern Business Decision Making; Prescriptive and Psychological Approaches in Decision Making; Ethical Decision Making Process; Ethical Dilemmas of Managers; Managing for Ethical Conduct; Ethics as Organizational Culture; Creating an Ethical Organizational Culture; Managing for Ethical Conduct in Hospitality Industry; Case Studies and Selected Issues of Ethics in Tourism Management. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Definitions of Business Ethics and Related Concepts | Lecturing |
| 2 | Social Responsibilities of Business | Discussion |
| 3 | Introducing Ethical Theories and Approaches | Discussion |
| 4 | Introducing Ethical Theories and Approaches | Question-answer |
| 5 | Ethical Issues in Business and Management | Discussion |
| 6 | Prescriptive and Psychological Approaches in Ethical Decision Making | Lecturing |
| 7 | Ethical Decision Making Process | Lecturing |
| 8 | mid-term exam | |
| 9 | Application of Traditional Ethical Theories to Modern Business Decision Making | Discussion |
| 10 | Ethical Dilemmas of Managers | Discussion |
| 11 | Managing for Ethical Conduct | Lecturing |
| 12 | Ethics as Organizational Culture; Creating an Ethical Organizational Culture | Question-answer |
| 13 | Managing for Ethical Conduct in Marketing | Lecturing |
| 14 | Case Studies and Selected Issues of Ethics in Marketing Management | Discussion |
| 15 | Review | Lecturing |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Pehlivan, İ. (1998). Yönetsel, mesleki ve örgütsel etik. Ankara: Pegem Yayıncılık. | |
| Required Course instruments and materials | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 2 | 7 | 14 |
| b) Search in internet/Library | 1 | 5 | 5 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 0 | ||
| mid-term exam | 0 | ||
| Own study for final exam | 4 | 3 | 12 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 60 | ||