Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

GULSEHIR VOCATIONAL SCHOOL OF SOCIAL SCIENCES / GCM207 - ÇAĞRI MERKEZI HIZMETLERI

Code: GCM207 Course Title: PRINCIPLES OF MARKETING Theoretical+Practice: 3+1 ECTS: 4
Year/Semester of Study 2 / Fall Semester
Level of Course Short Cycle Degree Programme
Type of Course Compulsory
Department ÇAĞRI MERKEZI HIZMETLERI
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer ZÜLEYHA GÖKÇE (zuleyha.gokce@nevsehir.edu.tr)
Name of Lecturer(s) ZÜLEYHA GÖKÇE,
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
Teaching the strategies that are necessary in supplying the needs of consumers by examining the marketing process by all means.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 know the strategies that are necessary in supplying the needs PO-3 Analyzing the information in the field of Call Center Services, has the ability to interpret and evaluate.
PO-7 Shows the need for continuity of learning and understanding.
PO-8 Programs for the learning needs are open for accession.
Examination
LO-2 know the necessary steps for supplying the continuation of consumer contentment PO-2 Decision, implementation, and their behavior has the ability to use information acquired in the field of Call Center Services.
PO-7 Shows the need for continuity of learning and understanding.
PO-8 Programs for the learning needs are open for accession.
Examination
LO-3 have the necessary knowledge about marketing process and able to think analytically PO-3 Analyzing the information in the field of Call Center Services, has the ability to interpret and evaluate.
PO-4 Students perform assigned duties and responsibilities.
PO-5 Students take responsibility for unforeseen problems encountered in practice or as a team member .
PO-7 Shows the need for continuity of learning and understanding.
PO-8 Programs for the learning needs are open for accession.
Examination
LO-4 Comment on contemporary issues in marketing. PO-6 Critically evaluates the acquired knowledge and skills.
PO-7 Shows the need for continuity of learning and understanding.
PO-8 Programs for the learning needs are open for accession.
Examination
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
The definition and importance of marketing, many years in development and change, marketing environment, consumer behavior models, consumers' purchase decision-making process, buying behavior, decisions affecting the partitioning issues such as the information is given. Course also describes the marketing mix elements in detail.
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 The subject of marketing, content and development, marketing environment, strategic planning and marketing role Questions and Answers, Speaking Skills
2 Environmental situation analysis Questions and Answers, Speaking Skills
3 Environmental situation analysis Questions and Answers, Speaking Skills
4 SWOT Analysis Questions and Answers, Speaking Skills
5 Marketing Decisions and Strategies Questions and Answers, Speaking Skills
6 Classifying market and choosing target market place Questions and Answers, Speaking Skills
7 Production Questions and Answers, Speaking Skills
8 mid-term exam
9 Price Questions and Answers, Speaking Skills
10 Distribution Questions and Answers, Speaking Skills
11 İndividual marketing and marketing development Questions and Answers, Speaking Skills
12 Commercial and public relation Questions and Answers, Speaking Skills
13 Marketing on internet Questions and Answers, Speaking Skills
14 Direct marketing Questions and Answers, Speaking Skills
15 International marketing Questions and Answers, Speaking Skills
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 MUCUK İsmet,(2001),Pazarlama İlkeleri, Türkmen Kitapevi, İstanbul,13.Baskı
2 İslamoğlu, Ahmet Hamdi, (2006),Pazarlama Yönetimi, Beta yayınevi.
Required Course instruments and materials

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 1 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 3 14 42
Outside Class
       a) Reading 3 10 30
       b) Search in internet/Library 3 10 30
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 0
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 4 2 8
mid-term exam 1 1 1
Own study for final exam 4 2 8
final exam 1 1 1
0
0
Total work load; 120