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Year/Semester of Study | 2 / Fall Semester | ||||
Level of Course | Short Cycle Degree Programme | ||||
Type of Course | Compulsory | ||||
Department | ÇAĞRI MERKEZI HIZMETLERI | ||||
Pre-requisities and Co-requisites | None | ||||
Mode of Delivery | Face to Face | ||||
Teaching Period | 14 Weeks | ||||
Name of Lecturer | ZÜLEYHA GÖKÇE (zuleyha.gokce@nevsehir.edu.tr) | ||||
Name of Lecturer(s) | ZÜLEYHA GÖKÇE, | ||||
Language of Instruction | Turkish | ||||
Work Placement(s) | None | ||||
Objectives of the Course | |||||
Teaching the strategies that are necessary in supplying the needs of consumers by examining the marketing process by all means. |
Learning Outcomes | PO | MME | |
The students who succeeded in this course: | |||
LO-1 | know the strategies that are necessary in supplying the needs |
PO-3 Analyzing the information in the field of Call Center Services, has the ability to interpret and evaluate. PO-7 Shows the need for continuity of learning and understanding. PO-8 Programs for the learning needs are open for accession. |
Examination |
LO-2 | know the necessary steps for supplying the continuation of consumer contentment |
PO-2 Decision, implementation, and their behavior has the ability to use information acquired in the field of Call Center Services. PO-7 Shows the need for continuity of learning and understanding. PO-8 Programs for the learning needs are open for accession. |
Examination |
LO-3 | have the necessary knowledge about marketing process and able to think analytically |
PO-3 Analyzing the information in the field of Call Center Services, has the ability to interpret and evaluate. PO-4 Students perform assigned duties and responsibilities. PO-5 Students take responsibility for unforeseen problems encountered in practice or as a team member . PO-7 Shows the need for continuity of learning and understanding. PO-8 Programs for the learning needs are open for accession. |
Examination |
LO-4 | Comment on contemporary issues in marketing. |
PO-6 Critically evaluates the acquired knowledge and skills. PO-7 Shows the need for continuity of learning and understanding. PO-8 Programs for the learning needs are open for accession. |
Examination |
PO: Programme Outcomes MME:Method of measurement & Evaluation |
Course Contents | ||
The definition and importance of marketing, many years in development and change, marketing environment, consumer behavior models, consumers' purchase decision-making process, buying behavior, decisions affecting the partitioning issues such as the information is given. Course also describes the marketing mix elements in detail. | ||
Weekly Course Content | ||
Week | Subject | Learning Activities and Teaching Methods |
1 | The subject of marketing, content and development, marketing environment, strategic planning and marketing role | Questions and Answers, Speaking Skills |
2 | Environmental situation analysis | Questions and Answers, Speaking Skills |
3 | Environmental situation analysis | Questions and Answers, Speaking Skills |
4 | SWOT Analysis | Questions and Answers, Speaking Skills |
5 | Marketing Decisions and Strategies | Questions and Answers, Speaking Skills |
6 | Classifying market and choosing target market place | Questions and Answers, Speaking Skills |
7 | Production | Questions and Answers, Speaking Skills |
8 | mid-term exam | |
9 | Price | Questions and Answers, Speaking Skills |
10 | Distribution | Questions and Answers, Speaking Skills |
11 | İndividual marketing and marketing development | Questions and Answers, Speaking Skills |
12 | Commercial and public relation | Questions and Answers, Speaking Skills |
13 | Marketing on internet | Questions and Answers, Speaking Skills |
14 | Direct marketing | Questions and Answers, Speaking Skills |
15 | International marketing | Questions and Answers, Speaking Skills |
16 | final exam | |
Recommend Course Book / Supplementary Book/Reading | ||
1 | MUCUK İsmet,(2001),Pazarlama İlkeleri, Türkmen Kitapevi, İstanbul,13.Baskı | |
2 | İslamoğlu, Ahmet Hamdi, (2006),Pazarlama Yönetimi, Beta yayınevi. | |
Required Course instruments and materials | ||
Assessment Methods | |||
Type of Assessment | Week | Hours | Weight(%) |
mid-term exam | 8 | 1 | 40 |
Other assessment methods | |||
1.Oral Examination | |||
2.Quiz | |||
3.Laboratory exam | |||
4.Presentation | |||
5.Report | |||
6.Workshop | |||
7.Performance Project | |||
8.Term Paper | |||
9.Project | |||
final exam | 16 | 1 | 60 |
Student Work Load | |||
Type of Work | Weekly Hours | Number of Weeks | Work Load |
Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
Outside Class | |||
a) Reading | 3 | 10 | 30 |
b) Search in internet/Library | 3 | 10 | 30 |
c) Performance Project | 0 | ||
d) Prepare a workshop/Presentation/Report | 0 | ||
e) Term paper/Project | 0 | ||
Oral Examination | 0 | ||
Quiz | 0 | ||
Laboratory exam | 0 | ||
Own study for mid-term exam | 4 | 2 | 8 |
mid-term exam | 1 | 1 | 1 |
Own study for final exam | 4 | 2 | 8 |
final exam | 1 | 1 | 1 |
0 | |||
0 | |||
Total work load; | 120 |