Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Fall Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | TIBBİ TANITIM VE PAZARLAMA | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | ZEYNEP ÜNAL (zeynepunal@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to get to know "public relations" theoretically and to comprehend its application areas. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can know the basic principles of public relations. |
PO-1 Medical Promotion and Marketing and access to basic scientific knowledge, assessment, and has to apply the knowledge. PO-7 Life-long learning is conscious. |
Examination |
| LO-2 | Can use the techniques of public relations, effective communication and presentation. |
PO-10 External appearance, demeanour, attitude and behaviour with the example of the community. PO-15 Informing the relevant persons and institutions, transfering ideas and suggestions for solutions to problems in written and verbal by using basic knowledge and skills related issues in this field. |
Examination |
| LO-3 | Always can hold a positive corporate image and perception. |
PO-6 Medical Promotion and Marketing practices related to the health care team members to solve complex problems encountered and unforeseen will cooperate with PO-8 Living with a sense of social responsibility within the social environment will contribute to the project and activities. PO-13 Medical Promotion and Marketing monitors events and developments related to the agenda of the country and the world will follow |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Within the scope of this course; In general, basic information and management principles about the public relations mix will be tried to be conveyed. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Explanation of the Curriculum, Introduction to the Course | Lecture, Question & Answer |
| 2 | Historical development of Public Relations | Lecture, Discussion, Question & Answer |
| 3 | Communication in Public Relations | Lecture, Discussion, Question & Answer, |
| 4 | Communication and public opinion in Public Relations | Lecture, Discussion, Question & Answer, |
| 5 | Research in Public Relations | Lecture, Question & Answer, |
| 6 | Planning and Management in Public Relations | Lecture, Question & Answer, |
| 7 | Media Relations in Public Relations | Lecture, Question & Answer, |
| 8 | mid-term exam | |
| 9 | Media and tools in public relations | Lecture |
| 10 | Public Relations Process | Lecture, Question & Answer, |
| 11 | Crisis Management and Public Relations in Times of Crisis | Lecture, Discussion |
| 12 | Crisis Management and Public Relations in Times of Crisis | Lecture, Discussion |
| 13 | Public Relations practices case studies | Lecture, Discussion, Question & Answer, |
| 14 | Public Relations practices case studies | Lecture, Discussion, Question & Answer, |
| 15 | Public Relations practices case studies, Course evaluation | Lecture, Discussion, Question & Answer, |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | (E-Kitap, YÖK Dersleri Platformu). "Halkla İlişkiler". Eskişehir: Anadolu Üniversitesi Açıköğretim Fakültesi Yayınları. | |
| 2 | (E-Kitap, YÖK Dersleri Platformu). "Halkla İlişkiler Uygulamaları ve Örnek Olaylar". Eskişehir: Anadolu Üniversitesi Açıköğretim Fakültesi Yayınları. | |
| Required Course instruments and materials | ||
| Textbooks and supplementary books, computer, projector, blackboard and pencil, eraser, etc. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 1 | 14 | 14 |
| b) Search in internet/Library | 1 | 14 | 14 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 7 | 14 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 6 | 18 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 90 | ||