Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | 3rd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | BUSINESS MANAGEMENT (PHD) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | SUZAN ÇOBAN (suzan@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The purpose of this course, it examine the trend of the change in the marketing field and the current approaches to in detail. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can give the samples of current marketing approaches |
PO-1 The candidate can understand, analyze and interpret the basic concepts and functions of Business Science in expertise level, and can apply this ability in one or more fields such as Management and Organization, Marketing, Production Management, Quantitative Methods, Accounting and Finance in expertise level. PO-6 The candidate can discuss the new information in the field of business in a systematic manner, and can gain high level skills about research methods in the field. PO-9 As a good academician and researcher, the candidate can learn to look critically to new subjects, to new developments in the field of Business Administration, to related other topics. Also, he/she can improve his/her questioning and exploratory aspects. PO-12 The candidate can follow the scientific, technological, social and cultural developments in an academic and professional way and contribute to the relevant issues and processes. |
Examination |
| LO-2 | To be make the original work on marketing approach |
PO-2 The candidate will learn the different perspectives about numerous theories, models and paradigms that have developed in business fields such as management and organization, organizational behavior, marketing, finance, accounting, human resources, production management, quantitative methods, and the candidate can gain knowledge and skills to evaluate, interpret and criticize scientific studies and researches,which are presented in various scientific meetings, in these fields. PO-6 The candidate can discuss the new information in the field of business in a systematic manner, and can gain high level skills about research methods in the field. PO-8 The candidate keeps up to date his/her knowledge, follow closely national and international literature in the field of Business Administration, and can improve himself/herself not only in Business Administration, but also in other social issues. PO-12 The candidate can follow the scientific, technological, social and cultural developments in an academic and professional way and contribute to the relevant issues and processes. |
Examination Presentation |
| LO-3 | Can select the appropriate marketing approach to changing marketing environment |
PO-1 The candidate can understand, analyze and interpret the basic concepts and functions of Business Science in expertise level, and can apply this ability in one or more fields such as Management and Organization, Marketing, Production Management, Quantitative Methods, Accounting and Finance in expertise level. PO-5 The candidate can understand the Department of Business Administration`s disciplines interaction with each other and the Department of Business Administration interaction with other departments. Also, the candidate can evaluate various topics with new perspectives and study interdisciplinary. PO-6 The candidate can discuss the new information in the field of business in a systematic manner, and can gain high level skills about research methods in the field. PO-12 The candidate can follow the scientific, technological, social and cultural developments in an academic and professional way and contribute to the relevant issues and processes. |
Examination |
| LO-4 | Can explain the major change trends in marketing and the reasons |
PO-1 The candidate can understand, analyze and interpret the basic concepts and functions of Business Science in expertise level, and can apply this ability in one or more fields such as Management and Organization, Marketing, Production Management, Quantitative Methods, Accounting and Finance in expertise level. PO-7 The candidate can search theoretical and practical knowledge and skills which can gained in the field of Business Administration, can determine these knowledge and skills how it is used in practice and field analysis, can adapt and analyze these knowledge and skills, can make critical decisions, and can apply by reaching synthesis. PO-9 As a good academician and researcher, the candidate can learn to look critically to new subjects, to new developments in the field of Business Administration, to related other topics. Also, he/she can improve his/her questioning and exploratory aspects. PO-12 The candidate can follow the scientific, technological, social and cultural developments in an academic and professional way and contribute to the relevant issues and processes. |
Examination Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Marketing approaches and current issues: post-modern marketing, niche marketing, word of mouth marketing, internet marketing, electronic supply chain management, viral marketing, value marketing, mobile marketing, data based marketing, relationship marketing, goal-directed marketing, neuro marketing, direct marketing, retro marketing. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Developments and current issues in the philosophy of marketing | Lecturing, question-answer and discussion method |
| 2 | Post-modern marketing, | Lecturing, question-answer and discussion method |
| 3 | Niche marketing, | Lecturing, question-answer and discussion method |
| 4 | Relationship marketing and Retro Marketing | Lecturing, question-answer and discussion method |
| 5 | Word of mouth marketing and Viral marketing | Lecturing, question-answer and discussion method |
| 6 | Internet marketing, | Lecturing, question-answer and discussion method |
| 7 | Value marketing | Lecturing, question-answer and discussion method |
| 8 | mid-term exam | |
| 9 | Caused related marketing | Lecturing, question-answer and discussion method |
| 10 | Mobile marketing | Lecturing, question-answer and discussion method |
| 11 | Green marketing | Lecturing, question-answer and discussion method |
| 12 | Databased and direct marketing | Lecturing, question-answer and discussion method |
| 13 | Seminar | Individual Study Method, Lecture, Report Preparation |
| 14 | Seminar | Individual Study Method, Lecture, Report Preparation |
| 15 | Seminar | Individual Study Method, Lecture, Report Preparation |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Güncel Pazarlama Yaklaşımlarından Seçmeler, (Editör: İnci Varinli ve Kahraman Çatı), Detay yay., Ankara,2008. | |
| 2 | Kaya, İsmail, Pazarlama Bi Tanedir, Babıali Yay., İstanbul. | |
| Required Course instruments and materials | ||
| Textbook and projection, articles, | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 4 | 10 | 40 |
| b) Search in internet/Library | 4 | 8 | 32 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 4 | 5 | 20 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 5 | 4 | 20 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 4 | 4 | 16 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 172 | ||