Information Of Programmes

TOURISM RESEARCH INSTITUTE / TUİ622 - TOURISM MANAGEMENT (DOCTORATE DEGREE)

Code: TUİ622

Course Title: QUALITATIVE RESEARCH TECHNIQUES

Theoretical+Practice: 3+0

ECTS: 6

Year/Semester of Study

1 / Spring Semester

Level of Course

3rd Cycle Degree Programme

Type of Course

Optional

Department

TOURISM MANAGEMENT (DOCTORATE DEGREE)

Pre-requisities and Co-requisites

None

Mode of Delivery

Face to Face

Teaching Period

14 Weeks

Name of Lecturer

EDA ÖZGÜL KATLAV (edaozgul@nevsehir.edu.tr)

Name of Lecturer(s)

Language of Instruction

Turkish

Work Placement(s)

None

Objectives of the Course

This course aims to provide students with an overview of qualitative reseach methodologies. The students are exposed to various methods and techniques so that they can prepare a reseach proposal.

Learning Outcomes		PO	MME
The students who succeeded in this course:
LO-1	can explain the characteristics of qualitative researchs	PO-9 Develop behaviors and competencies required for lifelong learning.	Practice Exam
LO-2	can differentiate between qualitative and quantitative methods	PO-10 Analyze, critically interpret and evaluate the knowledge and skills they have gained.	Practice Exam
LO-3	can explain the features of data gathering techniques in qualitative research.	PO-1 Have a deeper understanding of tourism and its related fields.	Practice Exam
LO-4	can have knowledge of the available techniques for qualitative data analysis.	PO-10 Analyze, critically interpret and evaluate the knowledge and skills they have gained.	Practice Exam
LO-5	can prepare a research proposal based on qualitative procedures	PO-4 Plan, conduct, evaluate and report a study using scientific research methods.	Practice Exam
LO-6	can analyze and interpret qualitatvie data	PO-4 Plan, conduct, evaluate and report a study using scientific research methods. PO-8 Conduct a study on issues which necessitates expertise in the field of tourism both independently and with others. PO-12 Demonstrate advanced use of software, information and communication technologies relevant to the field of tourism management.	Practice Exam
PO: Programme Outcomes MME:Method of measurement & Evaluation

Course Contents
This course covers qualitative research procedures such as, the nature of qualitative reseach studies, ethnography and participant observation, interviewing, focus groups, document analysis, case studies, as well as computer based data analysis and research.
Weekly Course Content
Week	Subject	Learning Activities and Teaching Methods
1	Introduction to qualitative research	Lecturing Method
2	Basics of qualitative research and the quantitative-qualitative debate	Lecturing Method, Question-Answer,
3	In-depth interview and focus group	Lecturing Method
4	Content analysis	Lecturing Method
5	Discourse analysis	Lecturing Method
6	Ethnography analysis	Lecturing Method
7	Observation	Lecturing Method
8	mid-term exam
9	Grounded theory, Mixed methods	Lecturing Method
10	Designing qualitative research: Formulating a research question, literature review, sampling	Lecturing Method
11	Recording, analyzing, and interpreting qualitative data	Lecturing Method
12	Qualitative data collection (fieldwork)	Individual Work Method, Report Preparation
13	Qualitative data collection (fieldwork)	Individual Work Method, Report Preparation
14	Analyzing, and interpreting qualitative data	Individual Work Method, Report Preparation
15	General evaluation and discussion	Discussion Method
16	final exam
Recommend Course Book / Supplementary Book/Reading
1	Mason, J. (2002). Qualitative Researching, London
2	Bryman, A. (2008). Social Research Methods. Oxford University Press: Oxford. Third Edition
3	Atkinson, Paul, Bauer, Martin and Gaskell, George (2000). Qualitative Researching with Text, Image and Sound. London& Thousand Oaks& New Delhi: SAGE Publications
Required Course instruments and materials

Assessment Methods
Type of Assessment	Week	Hours	Weight(%)
mid-term exam	1	2	40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam	1	2	60

Student Work Load
Type of Work	Weekly Hours	Number of Weeks	Work Load
Weekly Course Hours (Theoretical+Practice)	3	14	42
Outside Class
a) Reading	3	14	42
b) Search in internet/Library	3	14	42
c) Performance Project			0
d) Prepare a workshop/Presentation/Report			0
e) Term paper/Project	4	8	32
Oral Examination			0
Quiz			0
Laboratory exam			0
Own study for mid-term exam	1	6	6
mid-term exam	1	1	1
Own study for final exam	1	6	6
final exam	2	1	2
			0
			0
Total work load;			173