Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | BUSINESS ADMINISTRATION | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | EMİR ERDEN (erden@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | MUSTAFA ÜNSALAN, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Making students understand basic concepts and subjects of services marketing. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can understand the elements of service marketing. |
PO- |
Examination Quiz Presentation Performance Project Term Paper |
| LO-2 |
PO- |
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| LO-3 |
PO- |
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| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| The concept of service, service companies, marketing mix, the human factor and the physical evidence, demand and capacity management, service marketing, and new approache | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Teaching with Verbal lecture, question-answer Techniques | |
| 2 | Teaching with Verbal lecture, question-answer Techniques | |
| 3 | Teaching with Verbal lecture, question-answer Techniques | |
| 4 | Teaching with Verbal lecture, question-answer Techniques | |
| 5 | Teaching with Verbal lecture, question-answer Techniques | |
| 6 | Teaching with Verbal lecture, question-answer Techniques | |
| 7 | Teaching with Verbal lecture, question-answer Techniques | |
| 8 | mid-term exam | |
| 9 | Teaching with Verbal lecture, question-answer Techniques | |
| 10 | Teaching with Verbal lecture, question-answer Techniques | |
| 11 | Teaching with Verbal lecture, question-answer Techniques | |
| 12 | Teaching with Verbal lecture, question-answer Techniques | |
| 13 | Teaching with Verbal lecture, question-answer Techniques | |
| 14 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Hizmet Pazarlaması. Prof. Dr. Sevgi Ayşe Öztürk, Ekin Yayınevi 16. Baskı 2016 | |
| Required Course instruments and materials | ||
| Book, projections, computer, blackboard. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 2 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 2 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 5 | 14 | 70 |
| b) Search in internet/Library | 3 | 10 | 30 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 4 | 12 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 6 | 5 | 30 |
| final exam | 2 | 2 | 4 |
| 0 | |||
| 0 | |||
| Total work load; | 189 | ||