Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | HEALTH MANAGEMENT (NON-THESIS MASTER) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | EMİR ERDEN (erden@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | EMİR ERDEN, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| It is aimed with this course to get information about what are marketing strategies and how will they implement. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Learns the marketing problems faced in hospitals |
PO-1 To have knowledge about theoretical and practical information related to the field of health management and to be able to implement this knowledge PO-2 To gain knowledge and skills on understanding, analyzing and directing administrative, financial, technical and medical process of health organizations PO-5 Critical andinnovativethinking in problems faced during health management process, having the ability to use scientific methods and technics in decision making and problem solving |
Examination Performance Project |
| LO-2 | Sağlık kurumları için pazarlamanın sağlayabileceği faydaları açıklayabilir |
PO-1 To have knowledge about theoretical and practical information related to the field of health management and to be able to implement this knowledge PO-3 To understand basic elements of health system in national and international level, to comprehend health planning and health policy, to analyze health sector economic and financially PO-5 Critical andinnovativethinking in problems faced during health management process, having the ability to use scientific methods and technics in decision making and problem solving |
Examination Performance Project |
| LO-3 | Explain strategic marketing management and marketing strategies |
PO-1 To have knowledge about theoretical and practical information related to the field of health management and to be able to implement this knowledge PO-3 To understand basic elements of health system in national and international level, to comprehend health planning and health policy, to analyze health sector economic and financially PO-5 Critical andinnovativethinking in problems faced during health management process, having the ability to use scientific methods and technics in decision making and problem solving |
Examination Performance Project |
| LO-4 | Explain sensitive organization features. |
PO-1 To have knowledge about theoretical and practical information related to the field of health management and to be able to implement this knowledge PO-3 To understand basic elements of health system in national and international level, to comprehend health planning and health policy, to analyze health sector economic and financially PO-5 Critical andinnovativethinking in problems faced during health management process, having the ability to use scientific methods and technics in decision making and problem solving |
Examination Performance Project |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Marketing concept, service and health services marketing, characteristics of health services, health services production models, marketing at health services, processes of marketing, target market, behaviors of health consumers, marketing research, consumer demand predictions, distribution channels of health services, efforts on sales increasing and public relations, pricing of health services, evaluation of marketing services, and public relations | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Development of marketing and marketing of health services | Lecture Discussion |
| 2 | Service marketing and the role of marketing in health care | Lecture Discussion |
| 3 | Consumer behaviors | Lecture Discussion |
| 4 | Marketing information system and marketing research | Lecture Discussion |
| 5 | Market segmentation and target market selection | Lecture Discussion |
| 6 | Growth strategies | Lecture Discussion |
| 7 | Strategic marketing planning | Lecture Discussion |
| 8 | mid-term exam | |
| 9 | Product marketing and product policies in health care | Lecture Discussion |
| 10 | Mixed of marketing elements in health care marketing | Lecture Discussion |
| 11 | Pricing, distribution, promotion in health care marketing | Lecture Discussion |
| 12 | New approaches in health care marketing: relationship marketing and customer relationship management | Lecture Discussion |
| 13 | Consumer behaviors in health care marketing | Lecture Discussion |
| 14 | Marketing ethic, Branding and brand management | Lecture Discussion |
| 15 | Preparation for Final Exam | Lecture Discussion |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| Required Course instruments and materials | ||
| computer, projection | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 20 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | 1 | 3 | 20 |
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 14 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 2 | 14 | 28 |
| b) Search in internet/Library | 2 | 14 | 28 |
| c) Performance Project | 3 | 3 | 9 |
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 7 | 21 |
| mid-term exam | 3 | 1 | 3 |
| Own study for final exam | 3 | 14 | 42 |
| final exam | 3 | 1 | 3 |
| 0 | |||
| 0 | |||
| Total work load; | 176 | ||