Course Contents |
This course involves; research methods, the research process, choice of subject matter, screening data from secondary sources, the use of primary sources, the preparation of the draft seminar, the preparation of research report, to give information about the technique of making presentation, preparation seminar and case studies about the marketing. |
Weekly Course Content |
Week |
Subject |
Learning Activities and Teaching Methods |
1 |
The importance of science and scientific method |
Narration, question-answer |
2 |
Reporting process of research |
Narration, question-answer |
3 |
Determining the structure of scientific research |
Narration, question-answer |
4 |
Purpose, importance, assumptions, limitations, methods and definitions in scientific research |
Narration, question-answer |
5 |
Purpose, importance, assumptions, limitations, methods and definitions in scientific research |
Narration, question-answer |
6 |
Purpose, importance, assumptions, limitations, methods and definitions in scientific research |
Narration, question-answer |
7 |
Examination of scientific publications |
Narration, question-answer |
8 |
mid-term exam |
|
9 |
Text field, spacers, carriage, page numbering |
Narration, question-answer |
10 |
Section headings, sub-chapter headings, chapter and sub-section numbering |
Narration, question-answer |
11 |
Front section, main section and back section features in researches |
Narration, question-answer |
12 |
Transfer types, direct transfer, indirect transfer types |
Narration, question-answer |
13 |
Fundamental principles and aims in bibliography, bibliography forms |
Narration, question-answer |
14 |
Tables and figures, summary, judgment and recommendations sections, a research sample |
Narration, question-answer |
15 |
Examination of scientific publications |
Narration, question-answer |
16 |
final exam |
|
Recommend Course Book / Supplementary Book/Reading |
1 |
URAL, Ayhan ve İbrahim KILIÇ (2006), Bilimsel AraştırmaSüreci ve SPSS ile Veri Analizi, (2. Baskı), Detay Yayıncılık, Ankara. |
2 |
KALAYCI, Şerif (2008), SPSS Uygulamalı Çok Değişkenli İstatistik Teknikleri. (3. Baskı), Asil Yayın Dağıtım, Ankara |
Required Course instruments and materials |
Resource books, projection device. |