Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Fall Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | COOKING | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | İREM BOZKURT (irembozkurt@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | İREM BOZKURT, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| To know the basic concepts related to tourism marketing Market segmentation in tourism enterprises and understanding the market and marketing strategies. To understand the tourism marketing mix elements and marketing research. To be able to define tourism marketing environment. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Have information about tourism marketing |
PO-1 Defines basic concepts of food and beverage sector. PO-3 Knows interior and exterior factors which effect food and beverage managements. PO-9 With the help of experiences in theoretical and internship period, analyzes and solves the problems faced in this sector. |
Examination |
| LO-2 | Have information about Tourism Marketing environment |
PO-1 Defines basic concepts of food and beverage sector. PO-2 Knows legal arrangements in food and beverage management and job’s standards. PO-3 Knows interior and exterior factors which effect food and beverage managements. |
Examination |
| LO-3 | Have knowledge about product, price, distribution and promotion in tourism |
PO-3 Knows interior and exterior factors which effect food and beverage managements. PO-6 Practices easily own theoretical and practical knowledges, got in the university. PO-9 With the help of experiences in theoretical and internship period, analyzes and solves the problems faced in this sector. |
Examination |
| LO-4 | Knows new methods related to tourism marketing |
PO-1 Defines basic concepts of food and beverage sector. PO-4 Knows the organization structure of food and beverage managements and cookery section and adapts to them. PO-22 Follows the innovations of own job and improves own career. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Basic concepts related to marketing and tourism marketing. Tourism enterprises market segmentation, market and marketing strategies. Tourism marketing mix elements and marketing research. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Basic Concepts of Marketing and Tourism Marketing | Lecture, discussion and question-answer |
| 2 | Touristic Product Concept, Components and Features | Lecture, discussion and question-answer |
| 3 | Basic Functions and Characteristics of Marketing and Tourism Marketing Concepts | Lecture, discussion and question-answer |
| 4 | Tourism System (Relationship of Leisure, Recreation and Tourism) | Lecture, discussion and question-answer |
| 5 | Tourism Marketing Mix Elements | Lecture, discussion and question-answer |
| 6 | Marketing Approaches | Lecture, discussion and question-answer |
| 7 | Marketing Information System | Lecture, discussion and question-answer |
| 8 | mid-term exam | |
| 9 | Macro Environmental Factors in Tourism Marketing | Lecture, discussion and question-answer |
| 10 | Micro Environmental Factors in Tourism Marketing | Lecture, discussion and question-answer |
| 11 | Tourist Typologies in the Tourism Market | Lecture, discussion and question-answer |
| 12 | Purchasing Decision Process | Lecture, discussion and question-answer |
| 13 | Market Segmentation | Lecture, discussion and question-answer |
| 14 | Target Market Selection and Strategies | Lecture, discussion and question-answer |
| 15 | Positioning | Lecture, discussion and question-answer |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Kozak, N .(2006). Turizm Pazarlaması. Ankara: Detay Yayıncılık. | |
| 2 | Meydan Uygur, S. (2007). Turizm Pazarlaması, Ankara: Detay Yayıncılık. | |
| 3 | Kotler, P. (2000). Marketing Management. London: Printice Hall. | |
| Required Course instruments and materials | ||
| internet, books, etc. written sources | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 2 | 7 | 14 |
| b) Search in internet/Library | 2 | 7 | 14 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 2 | 6 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 4 | 3 | 12 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 90 | ||