Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Fall Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | BANKING AND FINANCE | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | CEYLAN BOZPOLAT (cakdogan@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Making students understand basic concepts and subjects of marketing. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can explain the concept of marketing |
PO-12 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. PO-19 Uses contemporary methods and technologies of business administration, especially information technologies and analytical thinking. |
Examination |
| LO-2 | Can analyze the relationship between marketing and the environment |
PO-12 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. PO-19 Uses contemporary methods and technologies of business administration, especially information technologies and analytical thinking. |
Examination |
| LO-3 | Be able to explain marketing strategies. |
PO-12 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. PO-19 Uses contemporary methods and technologies of business administration, especially information technologies and analytical thinking. |
Examination |
| LO-4 | Can explain the target market selection strategies |
PO-12 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. PO-19 Uses contemporary methods and technologies of business administration, especially information technologies and analytical thinking. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| The concept of marketing, marketing approaches, environment and strategic planning, market segmentation, product price, promotion and distribution decisions. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Marketing Basic Concepts | Lecturing, question and answer |
| 2 | Marketing Environment and Strategic Marketing | Lecturing, question and answer |
| 3 | Marketing Research and Information System | Lecturing, question and answer |
| 4 | Consumer Markets and Consumer Behavior | Lecturing, question and answer |
| 5 | Industrial and International Markets | Lecturing, question and answer |
| 6 | Market Segmentation, Targeting, Positioning and Sales Forecasts | Lecturing, question and answer |
| 7 | Product | Lecturing, question and answer |
| 8 | mid-term exam | |
| 9 | Price | Lecturing, question and answer |
| 10 | Price | Lecturing, question and answer |
| 11 | Promotion | Lecturing, question and answer |
| 12 | Personal Selling | Lecturing, question and answer |
| 13 | Advertising and Public Relations | Lecturing, question and answer |
| 14 | Distribution and Distribution Channels | Lecturing, question and answer |
| 15 | Distribution and Distribution Channels | Lecturing, question and answer |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Ömer Baybars Tek, Pazarlama İlkeler ve Uygulamalar, 7.Baskı, (İzmir: Mopak Printing Houses,1996 | |
| 2 | Ahmet Hamdi İslamoğlu, Pazarlama Yönetimi - Stratejik ve Global Yaklaşım, 2. Baskı, Beta Yayınevi, İstanbul, 2000 | |
| 3 | Cemal Yükselen, "Pazarlama İlkeler ve Yönetimi", Ankara: Detay Yayıncılık, 2012 | |
| 4 | İlhan Cemalcılar, Pazarlama, İstanbul: Beta Basım Yayım A.Ş, 1996. | |
| 5 | İsmet Mucuk, Pazarlama İlkeleri, İstanbul: Der Yayınları,1990 | |
| Required Course instruments and materials | ||
| Book, projection, blackboard. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 2 | 7 | 14 |
| b) Search in internet/Library | 4 | 8 | 32 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 5 | 10 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 5 | 5 | 25 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 125 | ||