Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 3 / Spring Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | PUBLIC ADMINISTRATION | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | MUSTAFA ARSLAN (m.arslan@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | MUSTAFA ARSLAN, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Developing comprehension, skill and knowledge for diagnosing and dealing with specific strategy and policy situation from top management standpoint are the objectives of the course. We will also provide the necessary basic terms and concepts in order to familiarize the attendants with strategic management process. Our treatment of strategic management process will be contemporary. We will emphasize the importance of identifying value creating potential of firm’s resources and capabilities and core competencies within the context of volatile global economy. We will also examine set of strategic actions to achieve strategic competitiveness and earn above average profits. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | have knowledge about strategic management process. |
PO-4 Gain ability to adaptate oneself to technologic innovations and use the maximum level of information technologies in order to make managerial decision-making and implementation process more efficient in terms of time and resources; PO-5 Have ability to collect data, analyze and interpret the results via utilizing accumulation of information and interdisciplinary point of view while identifying and solving existing public administration problems; |
Examination |
| LO-2 | Knows the basic and sub-strategies of enterprises. |
PO-4 Gain ability to adaptate oneself to technologic innovations and use the maximum level of information technologies in order to make managerial decision-making and implementation process more efficient in terms of time and resources; PO-5 Have ability to collect data, analyze and interpret the results via utilizing accumulation of information and interdisciplinary point of view while identifying and solving existing public administration problems; |
Examination |
| LO-3 | Can give information about strategic analysis. |
PO-4 Gain ability to adaptate oneself to technologic innovations and use the maximum level of information technologies in order to make managerial decision-making and implementation process more efficient in terms of time and resources; PO-5 Have ability to collect data, analyze and interpret the results via utilizing accumulation of information and interdisciplinary point of view while identifying and solving existing public administration problems; |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Strategic management concepts and characteristics / strategic management processes / systems strategic planning and prevention systems / basic economic and economic objectives of the enterprise / portfolio analysis in strategic selection / portfolio analysis / strategy selection strategic planning / optimization strategies / optimization strategies / strategy execution / strategy and organization Structure / organizational culture, leadership and strategy / evaluation and control of strategy / Case study | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Introduction to Strategic management | Lecturing |
| 2 | Related terms and concepts in Strategic Management | Lecturing |
| 3 | External Environment Analysis; General Environment | Lecturing |
| 4 | External Environmet Analysis ; Industry Environment | Lecturing |
| 5 | Internal Environment Analysis ; Competencies and Functions | Lecturing |
| 6 | Measuring Methods in Enrironmental Analysis | Lecturing |
| 7 | Generic Strategies and Strategy Variations | Lecturing |
| 8 | mid-term exam | |
| 9 | Corporate Level Strategies | Lecturing |
| 10 | Corporate Level Strategies;Portfolio analysis | Lecturing |
| 11 | Business Level Strategies | Lecturing |
| 12 | Departmental Strategies(Functional) | Lecturing |
| 13 | Case analysis and presentations | Lecturing |
| 14 | Case analysis and presentations | Lecturing |
| 15 | Case analysis and presentations | Lecturing |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Michael Porter, Rekabet Stratejisi, Sistem Yayıncılık, 2003. | |
| 2 | H. Ülgen ve K.Mirze Stratejik Yönetim, 7 Bası,Beta yayınları, İstanbul, 2016 | |
| Required Course instruments and materials | ||
| Book, Computer, Projektor | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 2 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 2 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 3 | 12 | 36 |
| b) Search in internet/Library | 3 | 12 | 36 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 1 | 3 | 3 |
| mid-term exam | 1 | 2 | 2 |
| Own study for final exam | 4 | 1 | 4 |
| final exam | 2 | 1 | 2 |
| 0 | |||
| 0 | |||
| Total work load; | 125 | ||