Information Of Programmes

FACULTY OF ECONOMICS & ADMINISTRATIVE SCIENCES / UTL230 - ULUSLARARASI TİCARET VE LOJİSTİK

Code: UTL230

Course Title: STRATEGIC MANAGEMENT

Theoretical+Practice: 3+0

ECTS: 4

Year/Semester of Study

2 / Spring Semester

Level of Course

1st Cycle Degree Programme

Type of Course

Optional

Department

ULUSLARARASI TİCARET VE LOJİSTİK

Pre-requisities and Co-requisites

None

Mode of Delivery

Face to Face

Teaching Period

14 Weeks

Name of Lecturer

ŞEVKİ ÖZGENER (sozgener@nevsehir.edu.tr)

Name of Lecturer(s)

ŞEVKİ ÖZGENER,

Language of Instruction

Turkish

Work Placement(s)

None

Objectives of the Course

Developing comprehension, skill and knowledge for diagnosing and dealing with specific strategy and policy situation from top management standpoint are the objectives of the course. We will also provide the necessary basic terms and concepts in order to familiarize the attendants with strategic management process. Our treatment of strategic management process will be contemporary. We will emphasize the importance of identifying value creating potential of firm’s resources and capabilities and core competencies within the context of volatile global economy. We will also examine set of strategic actions to achieve strategic competitiveness and earn above average profits.

Learning Outcomes		PO	MME
The students who succeeded in this course:
LO-1	can identify the terms, concepts; evaluate and apply the theoratical and practical processes in long-term oriented strategic business management to accomplish competitive advantage.	PO-1 Necessary knowledge of international trade, international business management and supply chain management	Examination
LO-2	develop the system approach and analyze the organizations and managerial skills in their environment; identify the problems and provide efficient solutions in the longterm.	PO-1 Necessary knowledge of international trade, international business management and supply chain management	Examination
LO-3	develop business ethics, logical reasoning and act responsibly with corporate governance principles in long term business interactions	PO-1 Necessary knowledge of international trade, international business management and supply chain management PO-4 Efficiency in human relations, organizational behavior and communication	Examination
LO-4	develop skills to communicate effectively through internet; individual or group research based presentations to manage firms strategically.	PO-1 Necessary knowledge of international trade, international business management and supply chain management	Examination
PO: Programme Outcomes MME:Method of measurement & Evaluation

Course Contents
Strategic management concepts and characteristics / strategic management processes / systems strategic planning and prevention systems / basic economic and economic objectives of the enterprise / portfolio analysis in strategic selection / portfolio analysis / strategy selection strategic planning / optimization strategies / optimization strategies / strategy execution / strategy and organization Structure / organizational culture, leadership and strategy / evaluation and control of strategy / Case study
Weekly Course Content
Week	Subject	Learning Activities and Teaching Methods
1	Introduction to Strategic management	lecturing and discussion
2	Related terms and concepts in Strategic Management	lecturing and discussion
3	External Environment Analysis; General Environment	lecturing and discussion
4	External Environmet Analysis ; Industry Environment	lecturing and discussion
5	Internal Environment Analysis ; Competencies and Functions	lecturing and discussion
6	Measuring Methods in Enrironmental Analysis	lecturing and discussion
7	Generic Strategies and Strategy Variations	lecturing and discussion
8	mid-term exam
9	Corporate Level Strategies	lecturing and discussion
10	Corporate Level Strategies;Portfolio analysis	lecturing and discussion
11	Business Level Strategies	lecturing and discussion
12	Departmental Strategies(Functional)	lecturing and discussion
13	Case analysis and presentations	lecturing and discussion
14	Case analysis and presentations	lecturing and discussion
15	Case analysis and presentations	lecturing and discussion
16	final exam
Recommend Course Book / Supplementary Book/Reading
1	İşletmelerde Stratejik Yönetim, 11. Basım, H.Ülgen.; S.K.Mirze, BETA, İstanbul, 2024
2	İşletmelerde Örnek Olaylar Yönetimi”, 1.Baskı, Beta Basım, İstanbul 2022
3	Strategic Management: A Roadmap for Successful Business Transformation (Routledge-Giappichelli Studies in Business and Management) [1 ed.], Silvio Bianchi Martini, Antonio Corvino, Andrea Dello Sbarba, Routledge, 2024
Required Course instruments and materials
slide projector, text book

Assessment Methods
Type of Assessment	Week	Hours	Weight(%)
mid-term exam	8	1	40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam	16	1	60

Student Work Load
Type of Work	Weekly Hours	Number of Weeks	Work Load
Weekly Course Hours (Theoretical+Practice)	3	14	42
Outside Class
a) Reading	2	14	28
b) Search in internet/Library	2	10	20
c) Performance Project			0
d) Prepare a workshop/Presentation/Report			0
e) Term paper/Project			0
Oral Examination			0
Quiz			0
Laboratory exam			0
Own study for mid-term exam	2	8	16
mid-term exam	1	1	1
Own study for final exam	2	8	16
final exam	1	1	1
			0
			0
Total work load;			124