Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Fall Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | BUSINESS ADMINISTRATION | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | GÖKHAN SEÇME (gsecme@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | English | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to provide an overview of concepts and tools for technology and innovation. The process of developing technology and innovation management is summarized with case studies. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | can be evaluate the commercial potential of a new technology and innovation |
PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. PO-17 Use modern methods and technologies of business administration including analytical thinking and information technology in the first instance. |
Examination Practice Exam |
| LO-2 | can be aware of property rights and importance for commercial life |
PO-17 Use modern methods and technologies of business administration including analytical thinking and information technology in the first instance. PO-18 Have the ability to work with disciplinary and interdisciplinary teams; to be open to change and innovation, to be entrepreneur, to gain life-long learning; to have leadership qualities and to make analytical communication with managers and specialists in other fields. |
Examination Practice Exam |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| The concept of technology and technology management, management approaches for technology management, the process of technology management. Innovation, What would be innovation, commercialization of ideas, property rights. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Fundamental terms, technology, innovation, management and marketing | Verbal lecture and discussing |
| 2 | The importance of technology. Technology and industrial evolution | Verbal lecture and discussing |
| 3 | Customer needs, understanding market | Verbal lecture and discussing |
| 4 | Product life cycle and new product development | Verbal lecture and discussing |
| 5 | Management of technology, strategic management of technology | Verbal lecture and discussing |
| 6 | Dimensions of strategic technology management | Verbal lecture and discussing |
| 7 | Sustainable technology management | Verbal lecture and discussing |
| 8 | mid-term exam | |
| 9 | Research and Development, project view | Verbal lecture and discussing |
| 10 | New product development and innovation processes | Verbal lecture and discussing |
| 11 | what are innovative products? | Verbal lecture and discussing |
| 12 | Intellectual property rights | Verbal lecture and discussing |
| 13 | Securing innovations, marketing innovations | Verbal lecture and discussing |
| 14 | Entrepreneurship and innovation | Verbal lecture and discussing |
| 15 | Financing of innovation | Verbal lecture and discussing |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | The Handbook of Technology and Innovation Management, Scott Shane (Editor), Wiley-Blackwell,2009 | |
| 2 | Applied Technology and Innovation Management, Insights and Experiences from an Industry-Leading Innovation Centre, Editors: Arnold, H., Erner, M., Möckel, P., Schläffer, C. (Eds.), Springer publication, 2010 | |
| Required Course instruments and materials | ||
| Textbook, case studies, blackboard and projection device | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 7 | 2 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 14 | 2 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 1 | 14 | 14 |
| b) Search in internet/Library | 2 | 14 | 28 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 6 | 12 |
| mid-term exam | 2 | 1 | 2 |
| Own study for final exam | 2 | 6 | 12 |
| final exam | 2 | 1 | 2 |
| 0 | |||
| 0 | |||
| Total work load; | 112 | ||