Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Fall Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | MARKETING | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | AYNUR KARAKOÇ (a.karakoc@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| To teach the basic terms in marketing and tourism marketing, to comprehend touristic consumer behaviour, to comprehend touristic consumer decisional process, market concept in tourism enterprises, attributes of tourism markets, to comprehend marketing strategies and market segmentation, to comprehend marketing mix in tourism enterprises. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | They can describe the concepts of tourism. |
PO-1 The students who have completed the program successfully:
Have an understanding of concepts, principles, theories and facts within the contexts of marketing. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. |
Examination Oral Examination Presentation |
| LO-2 | They can describe basic concepts about marketing. |
PO-1 The students who have completed the program successfully:
Have an understanding of concepts, principles, theories and facts within the contexts of marketing. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-6 Work effectively both independently and with the others. PO-7 Understand and apply national and international laws, regulations, and professional standards related to marketing. |
Examination Oral Examination Presentation |
| LO-3 | They can say the properties of tourism marketing |
PO-1 The students who have completed the program successfully:
Have an understanding of concepts, principles, theories and facts within the contexts of marketing. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. |
Examination Oral Examination |
| LO-4 | They can describe marketing mix in tourism. |
PO-1 The students who have completed the program successfully:
Have an understanding of concepts, principles, theories and facts within the contexts of marketing. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-5 Improve themselves gradually both professionally and personally, take responsibility for learning independently and demonstrate that. PO-6 Work effectively both independently and with the others. PO-7 Understand and apply national and international laws, regulations, and professional standards related to marketing. PO-8 Have strong communicative skills and accommodate easily adapt to teamwork. |
Examination Oral Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| This course involves the basic terms in marketing and tourism marketing, touristic consumer behaviour, touristic consumer decisional process, market concept in tourism enterprises, attributes of tourism markets, marketing strategies and market segmentation, marketing mix in tourism enterprises. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Basic conceptions about marketing. | Lecturing,question-answer. |
| 2 | The differences of service marketing from industrial product marketing. | Lecturing,discussion. |
| 3 | Market segmentation techniques. | Lecturing,question-answer. |
| 4 | The properties of tourism marketing | Lecturing,discussion. |
| 5 | Marketing process in tourism. | Lecturing |
| 6 | Touristic consumer behaviour concept. | Lecturing. |
| 7 | The factors affecting touristic consumer behaviour. | Lecturing,discussion. |
| 8 | mid-term exam | |
| 9 | Market segmentation techniques in tourism. | Lecturing,question-answer. |
| 10 | Marketing mix in tourism. | Lecturing. |
| 11 | Marketing mix in tourism | Lecturing. |
| 12 | The stages of touristic purchasing decision process. | Lecturing,question-answer. |
| 13 | Student presentations | Presentation. |
| 14 | Student presentations | Presentation. |
| 15 | Student presentations | Presentation. |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | RIZAOĞLU, Bahattin. (2004). Turizm pazarlaması. Ankara: Detay Yayıncılık. | |
| 2 | EROL, Mikdat. (2003). Turizm pazarlaması. Bursa: Ekin Kitabevi. | |
| 3 | KOZAK, Nazmi. (2006). Turizm pazarlaması. Ankara: Detay Yayıncılık. | |
| Required Course instruments and materials | ||
| Projection, textbook | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 1 | 10 | 10 |
| b) Search in internet/Library | 2 | 10 | 20 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 2 | 5 | 10 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 5 | 10 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 2 | 5 | 10 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 90 | ||