Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | GRAPHIC DESIGN | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | BETÜL MÜEZZİNOĞLU (betulmuezzinoglu@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | BETÜL MÜEZZİNOĞLU, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| By examining the relations between visual communication and graphic design, to teach design, design branches and graphic design terms and to teach basic design products such as typography, graphic symbols and symbols, visual identity design, poster design, packaging design, illustration, book cover design and advertising. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Knows communication, visual communication, design and graphic design |
PO-26 Understand the relations between culture, language, history, civilization and art. |
Examination |
| LO-2 | Knows the process and principles of design. |
PO-26 Understand the relations between culture, language, history, civilization and art. |
Examination |
| LO-3 | Knows typographic communication, classification of characters, typographic measures and font family. |
PO-26 Understand the relations between culture, language, history, civilization and art. |
Examination |
| LO-4 | Knows typographic syntax, message, legibility and text arrangements. |
PO-26 Understand the relations between culture, language, history, civilization and art. |
Examination |
| LO-5 | Knows graphic symbols. |
PO-26 Understand the relations between culture, language, history, civilization and art. |
Examination |
| LO-6 | Knows poster design. |
PO-26 Understand the relations between culture, language, history, civilization and art. |
Examination |
| LO-7 | Knows the packaging design. |
PO-26 Understand the relations between culture, language, history, civilization and art. |
Examination |
| LO-8 | Knows illustration design. |
PO-26 Understand the relations between culture, language, history, civilization and art. |
Examination |
| LO-9 | Knows book cover design. |
PO-26 Understand the relations between culture, language, history, civilization and art. |
Examination |
| LO-10 | Knows the types of advertising and advertising. |
PO-26 Understand the relations between culture, language, history, civilization and art. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Communication and graphic communication, design and graphic design, typographic communication, graphic icons, visual identity design, poster design, packaging design, Illustration, advertising, book cover design. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Communication and graphic communication | Lecture, Question and Answer, Discussion, Analysis, Presentation |
| 2 | Design, graphic design, branches of design | Lecture, Question and Answer, Discussion, Analysis, Presentation |
| 3 | The process of design, principles of design, | Lecture, Question and Answer, Discussion, Analysis, Presentation |
| 4 | Graphic design application areas, typographic communication | Lecture, Question and Answer, Discussion, Analysis, Presentation |
| 5 | Classification of typographic characters, typographic measures, font family | Lecture, Question and Answer, Discussion, Analysis, Presentation |
| 6 | Typographic syntax, typographic message, legibility | Lecture, Question and Answer, Discussion, Analysis, Presentation |
| 7 | Typographic technology, text editing | Lecture, Question and Answer, Discussion, Analysis, Presentation |
| 8 | mid-term exam | |
| 9 | Graphic icons, emblem symbolic signs, logos and trademarks, classification of icons | Lecture, Question and Answer, Discussion, Analysis, Presentation |
| 10 | Visual identity design, visual identity handbook | Lecture, Question and Answer, Discussion, Analysis, Presentation |
| 11 | Poster design, poster design techniques, poster design evaluation criteria | Lecture, Question and Answer, Discussion, Analysis, Presentation |
| 12 | Packaging design, packaging design evaluation criteria | Lecture, Question and Answer, Discussion, Analysis, Presentation |
| 13 | Illustration, illustration techniques | Lecture, Question and Answer, Discussion, Analysis, Presentation |
| 14 | Book cover design, book cover design products, evaluation criteria in book cover design | Lecture, Question and Answer, Discussion, Analysis, Presentation |
| 15 | Advertising, types of advertising | Lecture, Question and Answer, Discussion, Analysis, Presentation |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Becer, Emre. “İletişim ve Grafik Tasarım”. Dost Kitabevi. Ankara, 2008 | |
| 2 | Uçar, Tevfik Fikret. “Görsel İletişimde Grafik Tasarım”. İnkılap Kitabevi, İstanbul, 2004. | |
| 3 | Tepecik, Adnan. '' Grafik Sanatlar''. Detay, Sistem Ofset Matbaacılık, Ankara, 2002. | |
| Required Course instruments and materials | ||
| Computer, Lecture Notes, Resource Books | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 1 | 12 | 12 |
| b) Search in internet/Library | 1 | 10 | 10 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 1 | 4 | 4 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 1 | 4 | 4 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 60 | ||