Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | HEALTH TOURISM MANAGEMENT | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | ECEM TEZGEL ÇOBAN (etezgelcoban@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| To be able to know the basic concepts about tourism marketing. To be able to comprehend market segmentation, market and marketing strategies in tourism enterprises. To be able to comprehend marketing research with tourism marketing mix members. To be able to comprehend modern marketing techniques in terms of tourism enterprises. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Establishes the relationship between tourism and marketing. |
PO-22 Gains knowledge about the basic concepts in the field of tourism. |
Examination Practice Exam |
| LO-2 | Emphasize the importance of tourism sector in terms of marketing. |
PO-3 Establish standards on the operation of health tourism and carry the steeple in this regard continuously higher. PO-7 Think flexible and innovate. PO-20 Become the greatest supporters and developers of health tourism, which is one of the popular types of tourism today. |
Examination Oral Examination Presentation Performance Project |
| LO-3 | Can exemplify the marketing mix elements with the tourism sector. |
PO-4 It ensures that patients are directed to appropriate units for their illness. PO-5 Acquires academic ability at high level. PO-6 Has the ability of coordination. PO-18 Health tourism business technicians help to get optimal treatment by providing appropriate guidance and information related to illness health tourism related to injury, disease or dysfunction due to physical function and health status, disorder, apology and changes. PO-22 Gains knowledge about the basic concepts in the field of tourism. PO-37 Gains knowledge about businesses and organizational structures in the field of tourism management. |
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| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Basic concepts about marketing-tourism marketing. Market segmentation in tourism businesses, market and marketing strategies. Tourism marketing mix elements and marketing research. Modern marketing techniques in terms of tourism enterprises. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Marketing in general | Narrative Method |
| 2 | Service marketing | Narrative Method |
| 3 | Introduction to tourism marketing | Narrative Method |
| 4 | Tourism marketing environment | Narrative Method |
| 5 | Marketing information system | Narrative Method |
| 6 | Tourism marketing planning | Narrative Method |
| 7 | Pre-Midterm Assessment | Narrative Method |
| 8 | mid-term exam | |
| 9 | Tourism market | Narrative Method |
| 10 | Tourism market | Narrative Method |
| 11 | Marketing mix elements (Product) | Narrative Method |
| 12 | Marketing mix elements (Product) | Narrative Method |
| 13 | Marketing mix elements (Price) | Narrative Method |
| 14 | Marketing mix elements (Price) | Narrative Method |
| 15 | End of term evaluation | Narrative Method |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Kozak, N. (2008). Turizm Pazarlaması. Detay Yayıncılık: Ankara. | |
| Required Course instruments and materials | ||
| Turizm pazarlamas? Prof.Dr. Bahattin RIZAO?LU Detay yay?nc?l?k Ankara, Kozak, Nazmi .(2006) Turizm Pazarlamas? , Detay Yay?nc?l?k, Ankara | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 2 | 8 | 16 |
| b) Search in internet/Library | 2 | 5 | 10 |
| c) Performance Project | 2 | 6 | 12 |
| d) Prepare a workshop/Presentation/Report | 2 | 3 | 6 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 4 | 8 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 2 | 4 | 8 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 90 | ||