Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 3 / Fall Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | SOCIOLOGY | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | NEVAL KARANFİL (nevalkaranfil@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | NEVAL KARANFİL, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The objective of the course is to provide a sociological overview of social theories of consumption and the consumer behavior. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can explain the main concepts of the sociology of consumption. |
PO-1 1. Can understand the basic concepts regarding the sociology programs.
PO-2 2.Can transfer and adapt what they have acquired in the field of Sociology to other disciplines. PO-3 3. Can develop creative, resourceful in terms of conducting sociological analysis and equipped with the communication and social skills necessary to take part in team work. |
Examination |
| LO-2 | Can evaluate the social and cultural determinants of consumption behavior. |
PO-4 4. Can have the skills to define, model and solve the sociological problems in the field of Sociology and related fields. PO-5 5. Can dedicate to improve themselves by keeping abreast of the developments in science, technology and modern topics. PO-6 6. Can assess and evaluate the data making use of the advanced knowledge and skills that they have acquired in the field, to define and analyze the issues connected with current technological developments finding ways to offer solutions to those issues based on the researched and evidence. |
Examination |
| LO-3 | Can discuss consumption behavior in accordance with the theories of consumption. |
PO-8 8. Can collaborate both intra- and interdisciplinarily by planning and managing the activities regarding the development of the members subordinate to them. PO-10 10. Can have the professional and ethical responsibility in the process of the collection, evaluation and implementation of the data in the field of study and publishing the results. PO-11 11. Can observe the current national and international issues. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Themes to be discussed include; cultural and social aspects of consumer behaviour int light of consumption theories. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Consumption and consumer: Definitions and conceptializations | Lecture and question/ answer |
| 2 | Consumer behavior | Lecture and question/ answer |
| 3 | Consumer society | Lecture and question/ answer |
| 4 | Consumption and its effects on social identity | Lecture and question/ answer |
| 5 | conspicuous consumption | Lecture and question/ answer |
| 6 | Throw-away society | Lecture and question/ answer |
| 7 | Fashion and consumption | Lecture and question/ answer |
| 8 | mid-term exam | |
| 9 | Planned obsolescence | Lecture and question/ answer |
| 10 | Brand perception | Lecture and question/ answer |
| 11 | The social meanings of brands | Lecture and question/ answer |
| 12 | Brand loyalty | Lecture and question/ answer |
| 13 | Popular culture and consumption | Lecture and question/ answer |
| 14 | Advertisement and consumption | Lecture and question/ answer |
| 15 | Consumption and globalization | Lecture and question/ answer |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Kadıoğlu, Zeynep. (2014). Tüketim İletişimi: Süreçler, Algılar ve Tüketici. İstanbul: Pales Yayıncılık. | |
| 2 | Köse, Hüseyin. (2010). Medya ve Tüketim Sosyolojisi. Ankara: Ayraç Yayınları. | |
| 3 | Zorlu, Abdülkadir. (2016). Üretim ve Tüketim Teorileri. Ankara: Altınordu Yayınları. | |
| Required Course instruments and materials | ||
| Source books and articles | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 2 | 14 | 28 |
| b) Search in internet/Library | 1 | 14 | 14 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 6 | 12 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 1 | 14 | 14 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 98 | ||