Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | 3rd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | BUSINESS MANAGEMENT (PHD) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | SUZAN ÇOBAN (suzan@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to create the theoretical infrastructure for the purpose of internet marketing. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can explain the marketing opportunities that the Internet offers. |
PO-1 The candidate can understand, analyze and interpret the basic concepts and functions of Business Science in expertise level, and can apply this ability in one or more fields such as Management and Organization, Marketing, Production Management, Quantitative Methods, Accounting and Finance in expertise level. PO-4 The candidate brings new grounds in the field of business administration by providing original scientific studies, and develops a new scientific method or applies to known methods into different fields, and contributes to national and international literature. PO-12 The candidate can follow the scientific, technological, social and cultural developments in an academic and professional way and contribute to the relevant issues and processes. |
Examination Presentation |
| LO-2 | Can apply Internet knowledge and skills in the field of marketing. |
PO-1 The candidate can understand, analyze and interpret the basic concepts and functions of Business Science in expertise level, and can apply this ability in one or more fields such as Management and Organization, Marketing, Production Management, Quantitative Methods, Accounting and Finance in expertise level. PO-4 The candidate brings new grounds in the field of business administration by providing original scientific studies, and develops a new scientific method or applies to known methods into different fields, and contributes to national and international literature. PO-5 The candidate can understand the Department of Business Administration`s disciplines interaction with each other and the Department of Business Administration interaction with other departments. Also, the candidate can evaluate various topics with new perspectives and study interdisciplinary. PO-12 The candidate can follow the scientific, technological, social and cultural developments in an academic and professional way and contribute to the relevant issues and processes. |
Examination Presentation |
| LO-3 | Can explain online consumer behaviors |
PO-5 The candidate can understand the Department of Business Administration`s disciplines interaction with each other and the Department of Business Administration interaction with other departments. Also, the candidate can evaluate various topics with new perspectives and study interdisciplinary. PO-6 The candidate can discuss the new information in the field of business in a systematic manner, and can gain high level skills about research methods in the field. |
Examination Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| This course will cover communication technology and the internet. The course will mainly focus on the development of the internet, the opportunities offered by the internet in terms of marketing, the problems related to marketing on the internet and solutions, the comparison of the internet as a marketing tool and the internet and the internet as similar tools | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Introduction | Discussion Method Narrative Method Case Method question answer |
| 2 | The history and development of the Internet, the Internet and the business community, the main indicators | Discussion Method Narrative Method Case Method question answer |
| 3 | The concept of marketing on the Internet, and its advantages and disadvantages, its structural characteristics and its future | Discussion Method Narrative Method Case Method question answer |
| 4 | Auction models, E-Retail, E-Business models, | Discussion Method Narrative Method Case Method question answer |
| 5 | Online consumer behavior | Discussion Method Narrative Method Case Method question answer |
| 6 | Target market selection and marketing mix on the Internet | Discussion Method Narrative Method Case Method question answer |
| 7 | internet marketing channels: Website design | Discussion Method Narrative Method Case Method question answer |
| 8 | mid-term exam | |
| 9 | e-mail and search engines, mobile marketing | Discussion Method Narrative Method Case Method question answer |
| 10 | Use of social media | Discussion Method Narrative Method Case Method question answer |
| 11 | Internet promotion methods | Discussion Method Narrative Method Case Method question answer |
| 12 | Price and payment forms | Discussion Method Narrative Method Case Method question answer |
| 13 | The main applications are: e-research, e-customer relationship management, e-logistics, e-supply chain management. | Discussion Method Narrative Method Case Method question answer |
| 14 | Ethical issues in internet marketing | Discussion Method Narrative Method Case Method question answer |
| 15 | Student presentations | Discussion Method Narrative Method Case Method question answer |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Kırçova, İbrahim; İnternette pazarlama, İstanbul: Beta yay. 2012 | |
| 2 | Marangoz Mehmet; İnternette Pazarlama İstanbul: Beta Yay., 2014. | |
| Required Course instruments and materials | ||
| Projection, course book, Journals. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 3 | 10 | 30 |
| b) Search in internet/Library | 3 | 10 | 30 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 6 | 5 | 30 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 7 | 21 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 4 | 4 | 16 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 171 | ||