Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | BUSINESS ADMINISTRATION | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | NEŞE ACAR (neseacar@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | SUZAN ÇOBAN, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Makes brand concept definition and its importance in Marketing |
PO- |
Examination Oral Examination Presentation |
| LO-2 | Makes brand concept definition and its importance in Marketing |
PO- |
Examination Oral Examination Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Introductions to Branding | |
| 2 | What is brand? | |
| 3 | Relations between Brand and Identity | |
| 4 | Components of branding | |
| 5 | Name, symbol and slogan | |
| 6 | Types of Brands | |
| 7 | Brand Identity and brand positioning | |
| 8 | mid-term exam | |
| 9 | Corporation, product and branding | |
| 10 | In Turkey which Corporation(s) is a good Brand? | |
| 11 | Country, village and Brand | |
| 12 | Branding's wiev from Tourism | |
| 13 | Evaluation of the Branding subjects | |
| 14 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Martka Yönetimi, Prof. Dr. Nurhan Babür TOSUN Beta Yayınları 3. Baskı 2018 | |
| Required Course instruments and materials | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 2 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 2 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 5 | 14 | 70 |
| b) Search in internet/Library | 5 | 10 | 50 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 2 | 6 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 4 | 12 |
| final exam | 2 | 2 | 4 |
| 0 | |||
| 0 | |||
| Total work load; | 185 | ||