Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

VOCATIONAL SCHOOL OF NEVŞEHİR / HİT101 - PUBLIC RELATIONS AND PUBLICITY

Code: HİT101 Course Title: GENERAL MANAGEMENT Theoretical+Practice: 3+0 ECTS: 3
Year/Semester of Study 1 / Fall Semester
Level of Course Short Cycle Degree Programme
Type of Course Compulsory
Department PUBLIC RELATIONS AND PUBLICITY
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer NEŞE ACAR (neseacar@nevsehir.edu.tr)
Name of Lecturer(s) AYNUR KARAKOÇ,
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
Lecture aims at relating the manageraial concepts with basic concepts and recognizing the relationship between the business life and the concepts that are covered

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 can define the role and the importance of businesses in economic and social life PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity.
PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally.
PO-11 Has knowledge of basic concepts, theories, principles and phenomena in business, economics, accounting, law and management.
Examination
LO-2 can explain the interaction between businesses and their environment; defines the terms system, subsystem, open vs.close system, analyses the business in terms of sytem approach PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally.
PO-8 Have strong communicative skills and accommodate easily adapt to teamwork.
PO-10 Have the ability to work under work load, stress and pressure.
PO-12 Assist colleagues contribute to junior’s developments through continued education.
PO-16 Assist colleagues by doing the tasks apart from their own in extraordinary situations.
Examination
LO-3 can recall the terms like competition, enterpreneurship, size of businesses PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity.
PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally.
PO-4 Prepare reports regarding their tasks apart from their own in extraordinary.
Examination
LO-4 can list different business types and compares them PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity.
PO-11 Has knowledge of basic concepts, theories, principles and phenomena in business, economics, accounting, law and management.
Examination
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
The concept of bacis business, the aims of businesses, classification of business, establishment of businesses, the costs and revenues of the company, the performance of the company, management function, supply and production function, marketing function, accounting – finance function, human resources function, public relations function, research and development functions
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Basic Concepts Expression / Question-Answer
2 Basic Concepts Expression / Question-Answer
3 The Aims of Businesses Expression / Question-Answer
4 Business Environment Expression / Question-Answer
5 Classification of Business Expression / Question-Answer
6 Establishment of Businesses Expression / Question-Answer
7 Management Function Expression / Question-Answer
8 mid-term exam
9 Supply and Production Function Expression / Question-Answer
10 Marketing Function Expression / Question-Answer
11 Marketing Function Expression / Question-Answer
12 Public Relations Function Expression / Question-Answer
13 Human Resources Function Expression / Question-Answer
14 Accounting – Finance Function Expression / Question-Answer
15 Research and Development Function Expression / Question-Answer
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 Karaca, Ş., Özbakır M.U.,(Editör) (2019). Genel işletme, Detay Yayıncılık
2 Şimşek, Ş. M.,Çelik, A. (2015). Genel işletme, Eğitim-Akademi Yayınları
Required Course instruments and materials
Book, Lecture notes

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 1 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 3 14 42
Outside Class
       a) Reading 1 14 14
       b) Search in internet/Library 1 14 14
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 0
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 2 4 8
mid-term exam 1 1 1
Own study for final exam 2 5 10
final exam 1 1 1
0
0
Total work load; 90