Learning Outcomes |
PO |
MME |
The students who succeeded in this course: |
|
|
LO-1 |
Can use effective communication and presentation techniques in public relations. |
PO-4 Prepare reports regarding their tasks apart from their own in extraordinary. PO-9 Communicate efficiently and positively with their juniors and seniors.
|
Examination |
LO-2 |
Can recognize the concepts of close to Public Relations. |
PO-11 Has knowledge of basic concepts, theories, principles and phenomena in business, economics, accounting, law and management.
|
Examination |
LO-3 |
Can know the basic principles of public relations. |
PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-11 Has knowledge of basic concepts, theories, principles and phenomena in business, economics, accounting, law and management.
|
Examination |
LO-4 |
Can keep its corporate image and perception constantly positive. |
PO-5 Improve themselves gradually both professionally and personally, take responsibility for learning independently and demonstrate that. PO-19 Understand both professional and social ethical values, evaluate them critically, and behave in an appropriate manner.
|
Examination |
PO: Programme Outcomes MME:Method of measurement & Evaluation |
Course Contents |
In this course, and the general public relations professionals who need to know the basic principles of professional information and the management tried to cover. |
Weekly Course Content |
Week |
Subject |
Learning Activities and Teaching Methods |
1 |
Basic Concepts and Historical Development of public relations, |
Lecture, Discussion, Question & Answer, |
2 |
Importance of Public Relations Business |
Lecture, Discussion, Question & Answer, |
3 |
Basic Principles of Public Relations, Goals |
Lecture, Discussion, Question & Answer, |
4 |
Directional Marketing Public Relations |
Lecture, Discussion, Question & Answer, |
5 |
Purpose of advertising and advertising, public relations, advertising Comparison |
Lecture, Discussion, Question & Answer, |
6 |
Public Relations tools and methods used |
Lecture, Discussion, Question & Answer, |
7 |
Public Relations Organisation and Management |
Lecture, Discussion, Question & Answer, |
8 |
mid-term exam |
|
9 |
Public Relations Education and Public Relations Specialist Must Be Included Features |
Lecture, Discussion, Question & Answer, |
10 |
Public Relations Process |
Lecture, Discussion, Question & Answer, |
11 |
Audiences in Public Relations |
Lecture, Discussion, Question & Answer, |
12 |
Sponsorship and Lobbying |
Lecture, Discussion, Question & Answer, |
13 |
Effective Presentation Techniques in Public Relations |
Lecture, Discussion, Question & Answer, |
14 |
Public Relations Practices in Turkey |
Lecture, Discussion, Question & Answer, |
15 |
The Future of Public Relations |
Lecture, Discussion, Question & Answer, |
16 |
final exam |
|
Recommend Course Book / Supplementary Book/Reading |
1 |
Sezgin, M.(2007). Halkla ilişkiler. Yüce Medya Yayınları. |
2 |
Budak, G.(1995). Halkla ilişkiler. İstanbul: Beta Yayın. |
Required Course instruments and materials |
computer, Internet, presentation equipment, sound system. Textbook. |