Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Fall Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | PUBLIC RELATIONS AND PUBLICITY | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | AYNUR KARAKOÇ (a.karakoc@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | NEŞE ACAR, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Reputation management is the product of an organization, increasing shareholder support, improving business performance and is the ability to bind. In this direction, by absorbing the philosophy of public relations within the scope of the course; image, identity and institution personality and the creation of components of corporate reputation, the interaction between reputation and business performance, reputation stages of management will be taught. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can comprehend the changes in the organizational communication process in the context of globalization. |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. |
Examination |
| LO-2 | Can figure out the reasons of increasing interest towards the concepts of organizational image and its reputation in recent times. |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-6 Work effectively both independently and with the others. PO-8 Have strong communicative skills and accommodate easily adapt to teamwork. PO-19 Understand both professional and social ethical values, evaluate them critically, and behave in an appropriate manner. |
Examination |
| LO-3 | Can gain the theoretical knowledge about the concept of image and reputation. |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-6 Work effectively both independently and with the others. PO-8 Have strong communicative skills and accommodate easily adapt to teamwork. |
Examination |
| LO-4 | Can gain the information about the corporate image in terms of target audience. |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-6 Work effectively both independently and with the others. PO-8 Have strong communicative skills and accommodate easily adapt to teamwork. PO-19 Understand both professional and social ethical values, evaluate them critically, and behave in an appropriate manner. |
Examination |
| LO-5 | Can have knowledge about Corporate Image and related concepts. |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-6 Work effectively both independently and with the others. PO-8 Have strong communicative skills and accommodate easily adapt to teamwork. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Image, corporate image and related concepts, conceptual framework of image, its formation and types, corporate image for target audiences, importance of corporate image for establishment, corporate image and related concepts, factors influencing the formation of corporate image, corporate reputation, corporate reputation management, reputation management and communication. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Image, corporate image and related concepts | Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study, |
| 2 | Conceptual frame of image, formation and types | Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study, |
| 3 | Conceptual frame of image, formation and types | Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study, |
| 4 | Corporate Overview of Imaja | Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study, |
| 5 | Conceptual framework of corporate image | Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study, |
| 6 | Formation of Corporate Image | Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study, |
| 7 | Corporate Image in terms of Target Audiences | Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study, |
| 8 | mid-term exam | |
| 9 | The Importance of Institutional Image in Terms of Establishment | Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study, |
| 10 | Corporate reputation management | Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study, |
| 11 | Managing Corporate Reputation and Public Relations | Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study, |
| 12 | Reputation Management and Sponsorship Practices | Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study, |
| 13 | Sponsorship Strategies and Public Relations | Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study, |
| 14 | Reputation Management and Ethical Values | Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study, |
| 15 | Ethical Principles | Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study, |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Çakırkaya, M.(2016). İtibar yönetimi. Eğitim Yayınevi. | |
| 2 | Özkan, A. İtibar yönetimi. İstanbul Üniversitesi Açık ve Uzaktan Eğitim Fakültesi. | |
| 3 | Özüpek, N.(2013). Kurum imajı ve sosyal sorumluluk. Eğitim Yayınevi. | |
| Required Course instruments and materials | ||
| textbook | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 2 | 6 | 12 |
| b) Search in internet/Library | 3 | 5 | 15 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 5 | 15 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 6 | 18 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 90 | ||