Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Spring Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | PUBLIC RELATIONS AND PUBLICITY | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | RIZA GÜNAYDIN (rzgnydn@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | NEŞE ACAR, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Strengthening Public Relations by way of example events | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can recognize the sector |
PO-5 Improve themselves gradually both professionally and personally, take responsibility for learning independently and demonstrate that. PO-6 Work effectively both independently and with the others. PO-7 Understand and apply national and international laws, regulations, and professional standards related to Public Relations and Publicity. PO-8 Have strong communicative skills and accommodate easily adapt to teamwork. |
Examination |
| LO-2 | Can see public relations practices |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. |
Examination |
| LO-3 | Can analyze case studies |
PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-4 Prepare reports regarding their tasks apart from their own in extraordinary. PO-14 Easily apply the theoretical and practical knowledge obtained from school. PO-15 With the theoretical and practical experience obtained they are able to analyze and provide solutions to the problems encountered of the sector. |
Examination |
| LO-4 | Can team work |
PO-8 Have strong communicative skills and accommodate easily adapt to teamwork. PO-9 Communicate efficiently and positively with their juniors and seniors. PO-12 Assist colleagues contribute to junior’s developments through continued education. PO-13 Respect seniors and complete the assigned tasks fully; create their personal solutions in case of crisis. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Sector recognition, Markets and shopping centers, Municipalities, Hospitals, Public institutions, Trade unions, Non-governmental organizations and case studies | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Crisis management and practices | Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study, |
| 2 | Crisis Communication Management and Sample Applications in Public Relations | Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study, |
| 3 | Markets and shopping malls | Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study, |
| 4 | Municipalities, hospitals | Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study, |
| 5 | Case study analysis | Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study, |
| 6 | Public institutions | Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study, |
| 7 | Case study analysis | Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study, |
| 8 | mid-term exam | |
| 9 | Unions | Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study, |
| 10 | Case study analysis | Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study, |
| 11 | Non-governmental organizations | Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study, |
| 12 | Case study analysis | Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study, |
| 13 | Media relations and practices | Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study, |
| 14 | Case study analysis | Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study, |
| 15 | Case study analysis | Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study, |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Anadolu, Ü. (2013). Halkla İlişkiler Uygulamaları ve Örnek Olaylar. Eskişehir: Anadolu Üniversitesi Yayınları. | |
| 2 | Balta Peltekoğlu, F. (2008). Sektörün penceresinden halkla ilişkiler. İstanbul: Bamm Yayınları. | |
| 3 | Özkoyuncu, F. (2010) Halkla İlişkiler Uygulamaları. İstanbul: İstanbul Üniversitesi Yayınları. | |
| 4 | Pala, H. (2007). Halkla ilişkilerde örnek olay analizi. Trabzon: Kristal Kitapları. | |
| Required Course instruments and materials | ||
| Book, Computer, Projection, Audio and Visual Documents. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 3 | 7 | 21 |
| b) Search in internet/Library | 3 | 7 | 21 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 2 | 2 | 4 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 5 | 15 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 5 | 15 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 120 | ||